Category Archives: FOOD

Andhra cuisine at Maplai ‘Flavours of Andhra’ : Andhra food festival is on till the end of this month, July.

Andhra cuisine at Maplai ‘Flavours of Andhra’ : Andhra food festival is on till the end of this month, July.

Flavours of Andhra A sumptuous feast of authentic Andhra goodies @ Maplai

Treat yourself to some of the famous dishes of Andhra cuisine at Maplai’s Flavours of Andhra. This Andhra food festival is on till the end of this month, July.

It offers an irresistible menu that can tickle the taste buds of the food buffs of Chennai. The menu starts with two contrasting flavours of soup- the tangy Tomato Jilakara soup and the spicy Coriander Miriyalu soup, the former based on tomato and cumin, and the latter with coriander and pepper.
The menu throws up a surprise with its four different types of starters- Veg, Poultry, Mutton and Sea food. The Vegetarian carte, with the not so spicy Manavadu Bendakai, made of crispy fried ladys’ finger, Kaigari Vepudu, fried vegetables tossed in Andhra spices, Hyderabad Tandoori Veg,curried vegetables in a subtly spiced and creamy marination, Crispy Guntur corn and Curried Paneer Tikka,is a fair treat for the veggies.

Flavours of Andhra A sumptuous feast of authentic Andhra goodies @ Maplai
 here are plenty to lure you in the list ofNon-vegetarian starters that contains, Super Spicy Andhra Chickenwhich isthe second spiciest dish from Kadapa district, Maplai Chicken Tikka, made of boneless chicken in a spicy peanut-coconut marination, Mirapakaya Kodi, made of capsicum, green chilliand spiced boneless chicken and Egg Vepudu in the poultry section. While the mutton section includes Guntur Brain Fry and Mutton Chilli Fry, the Guntur Prawn Fry, Tandoori Fish Tikka and Spicy Chilli Fish complete the sea food section

 

Similarly, the gravies’ section also includes the same divisions with Mix Veg Subji, Tomato Pappu, Cashew Paneer Curry Masala and Kadai Paneer on the Veg Carte, VelluliKozhi and VelluliMamsa, made of meat (chicken and mutton respectively) cooked in Andhra based garlic masala, Guntur ChilliKodi, Cheappula Pulusu, a tangy fish gravy and RoyyalaIguru, a prawn curry, on the non veg division.

The highlight of the feast, the Thali, is adorned with rice, barotta with kuruma (veg & non veg) and pachadis, four types of Pulusu (Kuzhambu), three types of Rasam/Charu, Potato and Yam fries, three types of Talimpu (Poriyal), Appalam, curd, pickle and sweet (Semiya Payasam).

The festival is open for lunch and dinner from Monday through Thursday. The cost of the meal is Rs.1000 for two plus taxes.
For Bookings dial: +91 9884641111.
Maplai, No.145. East Coast Road, Neelankarai, Chennai- 600 041.

Anil Group Announces ‘GST Mitr’ – July 5th 2017 Video Link’s ,Images & News

Anil Group Announces ‘GST Mitr’ – July 5th 2017 Video Link’s ,Images & News

Anil Group Announces ‘GST Mitr’ – July 5th 2017 News.

Anil Group Announces ‘GST Mitr’~A retailer / distributor friendly initiative~

 Chennai, 5th July 2017:

Anil group fondly known by its flagship brand name Anil Semia are the leading manufacturers of Vermicelli in South India since 1984. With the announcement of implementation of GST (Goods & Services Tax) law by the Central Government from July 1st, the company has launched a novel initiative called ‘GST MITR’ where Anil Group will get the GST registration numbers for the retailers free of cost, pan Tamil Nadu. GST Mitr is a three stage retailer friendly process that ensures the retailers/distributors are well aware about GST and adhere to GST compliance.

With the GST Mitr scheme, Anil Group not only plans to create awareness among the retailers and distributors but also hand hold them in the accounting and taxation process by setting up the right infrastructure for them.

Speaking about the initiative Mr. Kamalahassan – Managing Director, Anil Group said “Anil group is  famous for its high quality consumer packaged products across India and the globe. We are leaders in Vermicelli production and marketing. Our products include roasted vermicelli, super fine flour, ragi vermicelli, rava dosa flour, happla and many more products. With consistent quality, attractive packaging, reasonable pricing, high volume and hygienic production, we have remained a strong household name through the years. We also export and sell their products across Tamilnadu, Karnataka, Andra Pradesh, Kerala, Andaman, Mumbai, Dubai and Singapore.

Anil Group Announces ‘GST Mitr’ – July 5th 2017 Video Link’s .

Speaking about the launch of GST Mitr, Mr.Sugumar , Executive Director, Anil Group said ‘ We as a company have always supported our retailers and distributors and GST Mitr will be one of such initiative that will ensure high levels of transparancy in the system. I am sure that retailers and distributors will be benifited due to this scheme and will pass on the benefits to end consumers as well.”

Mr. Vijaykumar, Director, and Mr. Ravichandran, General Manager Anil Group were also present during the press conference and interacted with media regarding the quality procedures followed in Anil Group

Anil Group Announces ‘GST Mitr’ – July 5th 2017 Images

 

McDonald’s launches Minion-themed Happy Meals and desserts

McDonald’s launches Minion-themed Happy Meals and desserts

This monsoon Minions attack McDonald’s

~Launches minion themed desserts along with 10 new minion toys ~

Mumbai, 27nd June, 2017:Its Minion mania, asthe mischievous minionstake over Happy Meal and Desserts at McDonald’s. Not one or two, say “BELLO” to a range of 10 new minion toys available in every happy meal at your nearest McDonald’s. Each toy with unique features andpersonality is based on characters of themovie – Despicable 3. These little miniatures are fascinating enough to give fans10 additional reasons to visit McDonald’s.

That’s not all, McDonald’s has also introduced two new desserts inspired by Minions. These delectable desserts – Banana Caramel Oreo Soft Serveand Banana Caramel Oreo Mcflurry are specially created for the die-hard minion fans. Patronswill love the specially infused flavours of banana, caramel and crunchy Oreoin these delightful desserts.

Indulge in these scrumptious desserts starting just at Rs.35 inyour nearest McDonald’s.

The exclusively designed Minion toys and treats has been available sinceJune 23rd, 2017 at allMcDonald’s restaurants.

 Available only for a limited time, so grab them while you can.

 About McDonald’s India:

Westlife Development Limited (BSE: 505533), focuses on putting up and operating Quick Service Restaurants (QSR) in India through its subsidiary Hardcastle Restaurants Pvt. Ltd. (HRPL) which is a McDonald’s franchisee with rights to own and operate McDonald’s restaurants in India’s west and south markets since 1996. HRPL serves approximately 185 million customers annually, at its 258 (as of March 31, 2017) McDonald’s restaurants across 34 cities in the states of Telangana, Gujarat, Karnataka, Maharashtra, Tamil Nadu, Kerala, Chhattisgarh, Andhra Pradesh, Goa and parts of Madhya Pradesh. The company provides direct employment to over 7,000 employees. McDonald’s operates through various formats and brand extensions including standalone restaurants, drive-thru’s, 24/7, McDelivery, dessert Kiosks. The menu features Burgers, Finger Foods, Wraps, Hot and Cold Beverages besides a wide range of desserts. The pillars of the McDonald’s system – Quality, Service, Cleanliness and Value – are evident at each of the restaurants where HRPL operates.

HRPL has been recognized as the No. 1 Preferred Employer among the Retail companies in India in 2016 by Great Place to Work® Institute and Retailers Association of India (RAI).

For any further queries, contact:McDonald’s India (West & South)​​​​  

  Avian Media-Dhaval Parekh   –   Lisha Jain -Email: dhaval.parekh@mcdonaldsindia.com   Email: lisha@avian-media.comPhone: 022 4913 5129- Phone: + 91 9819 727719

Prof Swaminathan congratulates 2017 World Food Prize laureate

Prof Swaminathan congratulates 2017 World Food Prize laureate

Prof Swaminathan congratulates World Food Prize 2017 laureate

June 27, 2017: The 2017 World Food Prize has been awarded to Dr Akinyumi A Adesina, President, African Development Bank Group. Dr. Adesina will receive the $250,000 prize for his work in African agriculture and towards improving food security for millions in the continent. The announcement was made on Monday at the U.S. Department of Agriculture.

Prof M S Swaminathan, Founder MSSRF is also the Chair of the World Food Prize Selection Committee. In a letter to Dr Adesina on this formal announcement, Prof Swaminathan said “No better choice could have been made for this award, which is now regarded as the Nobel Prize in Food and Agriculture. Your contributions both to Nigeria and to all other countries in Africa in the area of agricultural advancement and sustainable food and livelihood security are truly monumental.”

The World Food Prize, instituted by Nobel Peace Prize Laureate, Dr Norman Borlaug, is the foremost award that aims to recognize monumental contribution towards the food security of the world. Instituted in the year 1986, Prof Swaminathan was the first World Food Prize Awardee in 1987.

Indian restaurants in Japan  

Indian restaurants in Japan

Japan, the land of the rising sun, is known for its rich heritage and culture, beautiful landscapes and their exquisite food. Of late Japan has seen a lot of Indian tourists, earlier one would imagine that finding something Vegetarian or grabbing an Indian meal in Japan would be extremely difficult, near-impossible but little did you know that Japan not only has a lot of options for Indian restaurants but also delicious vegetarian restaurants to choose from.

Check out these must-try eateries the next time you visit Japan.

Tokyo 

  • Milan Nataraj: This was the first vegetarian Indian restaurant in Japan. With three of their own gardens, the vegetables are grown completely pesticide free using organic fertilizer. Those vegetables are the core of the wide variety of nearly 20 different types of curries that use abundant spices. One of their most popular items on the menu is the naan made from natural yeast apart from the favourites being Dal Wada and Chapati.
  • Mumbai: Spanning 15 locations in and around Tokyo, Mumbai – the restaurant specializes in classical Indian cuisines with particular emphasis on North Indian and Tandoori delicacies. The boldly spiced dishes have not only gained popularity among Tokyo’s gourmands but also with the other cities. The Embassy of India in Japan, stands as one of their oldest clients, proof of their non compromising approach to authenticity. Bhel Puri is on their menu too!

 Vege Herb Saga: Here they serve Indian-style vegetarian dishes that recreate the home cooking flavours of North and South India. The food here is made of fresh spices and never prepared ahead of time. This is a very popular restaurant with a regular inflow of many foreign tourists. There are nearly 100 choices on the extensive menu, including curries such as Avial and Vatha Kozhambu Saag, South varieties of Dosas, a wide selection of set menus is also available.

Kyoto

 

  • Ashoka: Popular for their vegetable curry this restaurant serves up traditional Indian flavour mixed with fresh vegetables that change with seasons, creating a taste one can only enjoy at this eatery. Ashoka is loved by tourists from all around the world for its local Kyoto flavor. Enjoy a great Indian meal under this palatial dome.
  • Mughal: Established in 1987, this long with standing restaurant has strived to communicate Indian culture through food. While following the traditions of genuine Indian cuisine, they have also pursued the gentle yet powerful unique Kyoto cuisine. What’s special about this restaurant is their chefs are from North and South India as well as Japan, and are well versed with preparing all meals, vegetarian or non vegetarian. Known for their wide variety of curries and special vegetables in summer and winter, they also serve dishes in the course that are not available on the menu on special request.

 Osaka

  • Shama: A rare find in the Kansai area, Shama is a lacto vegetarian restaurant, which means no meat, fish, eggs, five pungent roots (onions, garlic, leeks, etc) caffeine, or alcohol is used to prepare and cook the meals. The menu has a wide selection of more than 15 varieties of curries, as well as tandoori dishes and pakora sandwiches.
  • Mithila: Located right in the heart of Osaka’s Minami district, this restaurant plays host to a lot of Indian visitors as well as Business dinners. Their skilled chef from North India is known to prepare special vegan orders apart from cooking up other delicious dishes as well. Their homemade achaar and curry is their most sort after amongst other dishes.

 Hiroshima

  • Ganesh: Eating a meal at this restaurant will make you feel like you are in India.  With six branches in Hiroshima prefecture alone their Baigan Sabzi is one of the highly recommended dishes on the menu.
  • Kanak: This almighty Indian restaurant serves both South and North Indian cuisines. They are also known to take special requests, including for ingredients, flavouring and even Jain food.

Double the fun this summer with a New Starbucks Frappuccino!

Double the fun this summer with a New Starbucks Frappuccino!

Double thefun this summer with a New Starbucks Frappuccino

Starbucks gives you the perfect reason to double the fun this summer with the launch of its indulgent new,fruity iced beverage along with its summer specials in stores. Inspired by the elegance of deliciously rich and sophisticated flavours, the playful multilayered Coconut Strawberry Bliss Frappuccino® is sure to make you appreciate fruit blends with a whole new perspective and bring the summer fun to your taste buds.

Stay cool in the mid-day heat as you indulge in the blissfulness of the Coconut Strawberry Bliss Frappuccino®,a blend of Cream Frappuccino, coconut and deliciously sweet strawberry flavours. Enjoy the most on-trend flavour of the season with bites of strawberry pieces and a blend of toasted coconut flakes. This light-hearted Starbucks® beverage is pure delight with every sip.

Along with the Coconut Strawberry Bliss Frappuccino® debut, continuing this month is the summer favourite Roasted Marshmallow S’mores Frappuccino®, a modern take on the beloved campfire treat, and its new coffee-free avatar – the Roasted Marshmallow S’mores Crème Frappuccino®, topped with whipped cream and crunchy graham crumble. Don’t forget to try Starbucks’ iconic chocolate beverage – Mocha Cookie Crumble Frappuccino®.

Also, it’s Cold Brew season! Starbucks® Kenya coffee is freshly ground and then steeped for 48 hours. This artisanal process results in deliciously iced coffee that is served over ice, unsweetened. Starbucks is also offering this refreshing new beverage with Vanilla Sweet Cream. Cold Brew with Vanilla Sweet Cream is made with Starbucks® Cold Brew over ice and topped with a house-made vanilla sweet cream, which floats on top of the beverage before slowly cascading down.
Keeping in sync with the enthusiasm on ground, Starbucks lets you unwind with some of the best comedians in the country every Thursday at select stores in your city. #AwesomeThursdays will continue this month featuring exciting Stand-Up comedy performances in-store that will give you your weekly dose of comedy and our delicious summer Frappuccino delights.

Awesome Thursdays Schedule for June 2017:

Mumbai
Date Artist Store
8June Sapan Verma Horniman Circle, Fort
15 June Azeem Banatwalla Hiranandani Business Park, Powai
22June Daniel Fernandes 15th Road, Santacruz (W)
29 June Azeem Banatwalla Horniman Circle, Fort
Pune
Date Artist Store
15 June Atul Khatri North Main Road, Koregaon Park
29June Angad Ranyal Opposite Fergusson College, FC Road

 

Chennai
Date Artist Store
8 June Karthik Kumar MGN Splendor, Alwarpet

 

Hyderabad
Date Artist Store
15 June Angad Ranyal Road Number 92, Jubilee Hills

 

Delhi
Date Artist Store
8 June Daniel Fernandes A Block, Connaught Place
22 June Azeem Banatwalla Pacific Mall

Heritage Foods Limited Newly Lounch Press meet Video Link’s ,News, & Images

Heritage Foods Limited Newly Lounch Press meet Video Link’s ,News, & Images

CHENNAI, JUNE 1:  

Selling off its own retail business to the Future Group and acquiring Reliance Retail’s dairy business has earned Heritage Foods shelf space in two major retail chains which will help grow its dairy business, according to Brahmani Nara, Executive Director, Heritage Foods Ltd.

At the launch of a range of Heritage’s flavoured milk in PET bottles in Chennai on Thursday, she said Heritage Foods is keenly focussed on its core dairy business which it hopes to more than triple over the next five years.

Heritage Foods has over 120 outlets in the South but with the business going to Future Retail, Heritage’s dairy products gain shelf space in a much larger chain. Along with that of Reliance Retail’s chain, it will be present in over a 1,000 outlets pan India, she said.

In addition, Reliance Retail’s dairy business gives Heritage Foods a significant presence in the North where Reliance brand’s volume of sales is estimated at about 1.5 lakh litres a day. Heritage Foods handles about 14 lakh litres milk daily and has a presence in 15 States. In the last financial year the company’s business was ₹2,640 crore with dairy and related business contributing ₹1,860 crore.

With the exit from the retail business, Heritage Foods hopes to grow the dairy business to ₹6,000 crore over the next five years. It will have to grow at about 25 per cent annually.

Brahmani said value added products, growth in cattle feed business, a relatively recent addition, and a new joint venture with a multinational for producing yoghurt will all contribute to the growth. The joint venture details will be announced soon, she said.

Capacity addition is also in the pipeline with five new facilities at a cost of ₹30 crore each planned in the coming years. These will add to its 15 facilities now. The company has also rebranded itself and revamped its product packaging in line with market trends, she said.

Company officials said Heritage Milk will be cutting prices by ₹2 a litre from tomorrow. Standardised Milk will be sold at ₹48 a litre and Full Cream Milk at ₹52. There will be no change in price of toned milk.

Heritage Foods Limited Newly Lounch Press meet Video Link’s.

Heritage strengthens its Beverages portfolio with flavoured milk in PP bottle

Chennai, June 02, 2017: Heritage Foods Ltd., a leading Dairy company, in its silver jubilee year, is staying true to the company’s mission to reach Rs.6000 crore in revenues by 2022, launched a new range of flavoured milk in PP bottle. The company along with its core business vertical of milk also aims to further enhance the contribution of value- added products to Rs.2,400 crore, by increasing current contribution of value added products from 24% to 40% of the total revenues, in the next five years.

The beverage market in India is cluttered with a variety of products with a myriad of claims. Some brands are refreshing, some traditional and some claim to be healthy.Heritage flavoured milk is refreshingly healthier, tastier and more filling alternative all in the convenience of a bottle. With a goodness of milk at its core and in delightful flavours, Heritage flavoured milk brings alive its brand promise of “Health & Happiness”

The recent GST reform by Government of India, is path breaking development for the dairy sector. The new tax regime is a significant push in the direction of promoting milk products owing to a high nutrition value. This highly favourable decision will have a positive impact on not just the consumption of dairy products but also on driving rural prosperity. Flavoured milk will be taxed at 5%

The company has lined up expansion plans to set up processing and packaging lines to support growth in milk and value added products to about Rs.90 Crores for the year of 2017-18.

Heritage Foods Limited Newly Lounch Press meet Images.

Heritage had already made inroads into western markets like Pune and Mumbai and Northern markets like Delhi/NCR region. The management is confident of achieving these numbers by both organic and inorganic growth. As a part of the inorganic expansion, the company had recently acquired the dairy business of Reliance Retail making Heritage Foods a pan-India player.

Heritage is continuously working on adding new value-added products to its portfolio. Being one of the largest private curd brands, the company is soon set to expand its product portfolio and is in talks with international players.

The company had undergone rebranding of its corporate identity and a complete changeover of its packaging to appeal to a wider customer base across India. The key inspiration for the new packaging design comes from evolving elements of its old identity and visualizing the brand promise of “Health & Happiness”.

The company believes in empowering farmers as integral to their business. When Heritage began its operation, the immediate concerns were in paying the farmers accurately on time. However, in today’s environment, Heritage plays a much larger role of enabling dairy farming with a variety of programs like free veterinary care, subsidised feed, mitigating risk through insurance policies (Farmer & Cattle) and by facilitating start-up credit. The company has also established mobile vet clinics, which enlighten the farmers about good milk practices through various video programs. This has remained as the biggest differentiator for us.

One of the key reasons for Heritage’s success is its uncompromising commitment to quality. Firstly, Heritage has its own procurement of fresh milk spread over 9000 villages. The procurement of milk has to be as close to market as possible. This ensures the freshness of the milk for its consumers by cutting down the time milk travels. Today we have about 15 distributed ISO 22000 Certified state of the art, production hubs which process milk.

Heritage Foods is also at the forefront of green energy initiatives. 55% of processing facilities are already powered by renewable energy. Heritage has consistently won the National Energy Conservation Awards over the last decade.

Commenting at the launch, Ms. Brahmani Nara, Executive Director, Heritage Foods Limited said,“We are geared up to ride on this joyful journey of growing value-added products market in our country. My thought process to product innovation is very simple. As a busy working mom of a 2 year old, it is a challenge to feed my child good, nutritious food every day. So a key challenge to my product development team is to develop products which are convenient, nutritious and great tasting, all in a single serving”.

“AJI-NO-MOTO Cooking Competition” explores the Essence of taste

“AJI-NO-MOTO Cooking Competition” explores the Essence of taste Images & News

“AJI-NO-MOTO Cooking Competition” explores the Essence of taste ~ Top 10 Homemakers cooked and were judged by Actress Sneha Prasanna ~ ~ Top 3 winners awarded with cash prize and trophies~

 Chennai, 31th May, 2017: -AJI-NO-MOTO ® [MSG] – the ingredient that gives food the umami taste –the most popular culinary agent in the world conducted the most awaited UMAMI KITCHEN CHALLENGE”, today at Hotel GRT Convention Centre, T Nagar, Chennai. Organized by Ajinomoto India, the competition witnessed the top 10 finalists’ home makers at the competition to exhibit and showcase their culinary talent using AJI-NO-MOTO ® [MSG]. 

Actress Sneha Prasanna judged the three winners amongst hundreds of inquiries for participation which were received. Atsushi Mishuku, Director, Ajinomoto India Private Limited and Govinda Biswas, Marketing Manager, Ajinomoto India Private Limited also co-judged the competition.

This competition was designed to engage and inform consumers regarding the natural seasoning in a unique way by involving home makers from Chennai to cook their favorite recipes using AJI-NO-MOTO ® [MSG].

Around 100 enthusiastic home makers had shown interest for participation and only 10 among those were selected to showcase their culinary talent at “UMAMI KITCHEN CHALLENGE”.

In the final round of the spirited competition, the 10 homemakers exhibited interesting recipes in collaboration with AJI-NO-MOTO ® [MSG], with stunning taste. Based on their excited talent of taste, Actress Sneha Prasanna and Ajinomoto India’s representatives chose the winners of the competition.

Winners:

1st Prize Ms. Prema Vaduganathan, 2nd Prize Ms. Poongodi And 3rd Prize Ms. Prema Karthikeyan

The Competition jury, Actress Sneha Prasanna said, “I was amazed to observe that the competitors were able to add extra taste to their recipes which added aroma and flavor during the presentation. The winners were able to maintain the quality standard and maintain the freshness of ingredients while serving”.

Atsushi Mishuku, Director, Ajinomoto India Private Limited said, “We want to encourage the spirit of competition amongst home-makers who exhibited the real essence of taste using AJI-NO-MOTO ® [MSG]. Through this competition we stress our company’s motto, ‘Eat well and Live well”.

Govinda Biswas, Marketing Manager, Ajinomoto India Private Limited said, “The Competition was organized to encourage home-makers to advance their cooking skills and raise their profile of talent by using AJI-NO-MOTO ® [MSG].  Also, “Safety of MSG is proved by various international organisations with clinical and scientific studies” and through this competition we plan on highlighting our safety standards..

The participants and viewers were briefed about how AJI-NO-MOTO ® [MSG] is made from Natural Resources through fermentation process and is a natural seasoning used to enhance the umami taste. Umami is one of the five basic tastes present in the human body. Umami taste is present in normal everyday food sources that we consume every day like vegetables, tomato, milk, cheese, etc.

 “AJI-NO-MOTO Cooking Competition” explores the Essence of taste

Images

About Ajinomoto India

 Ajinomoto India Private Limited is a manufacturer of high-quality seasonings and processed foods affiliating with Ajinomoto Group. Ajinomoto India aim to contribute to food culture and human health in India through wide-ranging application of amino acid technologies. Founded in 2003 and now operating in Tamil Nadu State. For more about Ajinomoto India, visit www.ajinomoto.co.in

Britannia launches its newest cookie out of the Good Day oven-Good Day Wonderfulls Video Link’s,Images & News

Britannia launches its newest cookie out of the Good Day oven-Good Day Wonderfulls Video Link’s,Images & News

Britannia launches its newest cookie out of the Good Day oven-Good Day Wonderfulls News

Britannia launches its newest cookie out of the Good Day oven-Good Day Wonderfulls 

 Aims to strengthen its dominance in the Premium Cookies category 

Chennai, May 18, 2017:

Britannia Industries Limited, today announced the launch of Good Day Wonderfulls, to strengthen the Company’s dominance in the highly competitive, INR 4000 crore category of Premium Cookies. 

Good Day is Britannia’s largest brand with a revenue of INR 2600 crores, and reachingover 30% households in the country. The brand has a range of variants including cashew, butter, Choco-chips and a super-premium offering called Good Day Chunkies, a brand of artesanal cookies.

The launch of Good Day Wonderfulls comes on the back of the insight that Indian cookie consumers are actively seeking newer, richer tastes. The brand has a range of 3 variants – Choco nut, Butter Almond, and Berries & Nuts. Good Day Wonderfulls combines the wonder of a cookie delivered through its rich taste, crumbly bite and melt in mouth experience, and the fullness of exotic ingredients like cranberries, black currant, roasted almonds, nuts and chocolate.

Britannia launches its newest cookie out of the Good Day oven-Good Day Wonderfulls Video Link’s.

“The mid-premium cookie segment has grown by 23% last year which clearly indicates that Indian consumers are upgrading to indulgent cookies. They now demand unique formats and richer cookie experiences” said, Ali Harris Shere, VP, Marketing. “Good Day Wonderfulls reflects the consumer’s aspirations for new taste experiences in food. To deliver this, we have invested significantly in bringing new technology expertise into our fold” he added.

South India is the largest and most evolved market for premium categories and the product and the communication will be rolled out first in South India. The launch in South will be followed soon after with a national roll out. All 3 variants of Britannia Good Day Wonderfulls will be available at Rs. 10 for 30 grams and Rs. 25 for 75 grams.

Britannia Good Day Wonderfulls will take forward the ‘Smile More for a Good Day’ philosophy of brand Good Day. The brand is launching a high decibel TV campaign, with an ad commercial starring Good Day’s brand ambassador and popular Bollywood star, Deepika Padukone and this will be supported through sampling to drive trials, consumer contests and social media activation.

Britannia launches its newest cookie out of the Good Day oven-Good Day Wonderfulls Video Link’s,Images .

Ali Harris Shere
VP Marketing – Britannia Industries Ltd.

Ali Harris Shere, is the Vice President, Marketing at Britannia Industries and is responsible for developing the marketing strategies for existing and new products and the delivery of the integrated marketing plan for the business. In his current venture, Ali has ensured the development and implementation of systems and procedures necessary for the smooth operation of the marketing and communications function. 

The previous positions he has held at the organization include Marketing Manager, Regional Sales Manager and Group Product Manager all in Britannia. With a progressive career graph, Ali has been instrumental in bringing fresh perspectives coupled with a holistic approach towards many marketing initiatives at Britannia.

Ali joined Britannia in 1998 as a Management Trainee and has been with the company for more than 16 years. He had a short break of 3 months in between from Britannia when he joined Vodafone.  Ali took over as Director Marketing in July this year post his joining back. In his free time, Ali enjoys travelling and watching movies.

Regards-Divya-Accolade Public Relations
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