THE PURPLE RUN BY FORUM MALL 5 malls, 4 cities, 1 cause for Alzheimer’s awareness.

THE PURPLE RUN BY FORUM MALL 5 malls, 4 cities, 1 cause for Alzheimer’s awareness.

THE PURPLE RUN BY FORUM MALL 5 malls, 4 cities, 1 cause for Alzheimer’s awareness

Chennai, 17th September 2018:Imagine 10,000 runners from South India run for one cause across multiple ve nues in Chennai, Bangalore, Hyderabad and Mangalore. That’s just what’s set to happen on 30th September at Olcott Memorial High School,Besant Nagar beach.

The Forum Mall presents Forum Purple Run, a marathon which is the mall’s signature campaign that will throw light on Alzheimer’s. At a time when mental health is ignored, The Forum aims at beating the stigma attached with Alzheimer’s as most cases in India go undiagnosed and hence, untreated. The campaign is in line with World Alzheimer’s Day. The campaign was held year last year catering to about 10,000 guests and this year it gets doubly bigger by spreading its wings across 7 malls, over a 100 business partners and 20,000 runners!

Forum Purple Run is a competitive half marathon including mini and micro marathons that encourage not just trai ned athletes but also families and younger ones to participate. The race categories are 21 km, 10 km, 5 km and 3 km. Those who wish to contest for the first three places across any of the race categories have the opportunity to do so as well.The tickets are priced from 500 INR – 1000 INR. The run is free for children below age 12 (to be acco mpanied by a guardian who pays for themself) and veterans above 55 years of age.

Adding a new meaning to the colour purple that is associated with Alzheimer’s, Forum Purple Run will flag off from 7 malls and is expected to see participation of 20,000 runners. The marathon is set to flag off at the all the Forum Malls across 6 cities in India.  Never has the country seen shopping mall patrons from across India come together for such a cause.Part of the proceeds from the marathon are being donated to the National Institute of Mental He alth and Neuro Sciences (NIMHANS) towards research on diagnosis, treatment and cure of Alzh eimer’s.