Kia Motors India signs four-year partnership with Bengaluru Football Club

Kia Motors India signs four-year partnership with Bengaluru Football Club

Kia Motors India signs four-year partnership with Bengaluru Football Club

  • The automobile manufacturer embarks on a four-year principal sponsorship of BFC
  • Kia Motors India along with JSW unveil the new Kia-brandedteam jersey 

Chennai, October 5, 2018: Kia Motors, the world’s 8th largest automaker,has announced an all-newpartnership with Bengaluru Football Club as a principal sponsor for the ongoing season of the Indian Super League 2019 thr ough toend of the 2021/22 season. To formalize the partnership, Kia Motors India and Bengaluru Football Club signed a MoU (Memorandum of Understanding) for thefour-year deal in the presence of Mr. Kookhyun Shim – MD & CEO, Kia Motors India and Mr. Parth Jindal – CEO, Bengaluru Football Club.As a part of this association, Kia Motors’ logo will feature on the front of the BFC jersey beginning from the game against Jamshedpur FC scheduled on Sunday (7th October).

Bengaluru FC has been the most successful Indian club over the last five years, winning a major trophy once eve ry season since its inception in 2013. In making the final of the Asian Football Confederation Cup (AFC CUP) in 2016, Bengaluru FC became the first club in Indian football history to reach the stage in continental com peti tion.This partnership will be a major step forward for the Indian football community as two significant brands partner to build unforgettable fan experiences for millions of sports enthusiasts across the nation.Kia’s global sports sponsorship portfolio includes FIFA, UEFA Europa League, Australian Open, and LPGA, to name a few. With Kia’sIndia brand launch scheduled for June 2019,the automakerhas found the perfect partner in BFC to share itssuccess story and vision, while strengthening community engagement, especially amongyoung fans.

 “Bengaluru Football Club’s partnership with Kia is a historic association inIndian football. Kia has a rich background of partnerships with sportsincludinga host of world-class sporting events and teams. For Kia to choose Bengaluru FC as a medium to announce its presence in India is a matter of pride for the club and isalso a big testament to the fan culture that the team and the city have created. The JSW name that the club wore with pride, is now entwined in Bengaluru FC. Now, with Kia alongside us, we are looking forward to doing great things to grow the sport in the country,saidMr. Parth Jindal – CEO Bengaluru Football Club.

For Kia Motors India, this partnership is also a great step towards encouraging sports in India after a successful FIFAOfficial Match Ball Carrier (FIFA OMBC) program which gave India its first-ever Official Match Ball Carriers for the FIFA World Cup 2018 in Russia. Kia as a brand is young-at-heart and this partnership with Bengaluru FC reiterates the brand’s belief in the power of football to build communities and enhance consumer lifestyles bey ond automobiles.

Speaking aboutthe new partnership, Mr.Kookhyun Shim – CEO & Managing Director, Kia Motors, said, “We at Kia, are as passionate about sports as we are about our world class cars. Our past and current partnerships with diffe rent sporting championships across the world are a clear sign ofour enthusiasm for sports. As we extendthis legacy toIn dia, we aim to foster and inspire youngsters in the country to become a part of the global sports community. We are proud to associate with one of the most consistently successful teams in the ISL – Bengaluru FC, and we look forward to an excellent season with memorable experiences for millions of football enthusiasts throughoutIndia.”

Also present at the announcement was ace footballer and Bengaluru FC captain Sunil Chhetri who has been sp orting the club’s iconic blue shirt over the past five seasons. At the unveiling of the Kia logo-emblazoned jers ey, Chhetri said,“I have been a part of the Bengaluru FC’s growth story from day one; we have taken big steps with every passing season. This association says so much about the club’s intent to grow, Kia has been a global ambassador of foot ball and it was a real honor for me to be a part of the jury for Kia’s Official Match Ball Carrier Initiative wheretwo kids were selected to be the first-ever Official Match Ball Carriers from India for the FIFA World Cup 2018. With this part nership, we are confident of encouraging and strengthening the rapidly evolving football community in India.”

 

 About Kia Motors India (KMI) 

In April 2017, Kia Motors signed a memorandum of understanding (MOU) with the State Government of Andhra Prades h, India, to build a new manufacturing facility in Anantapur District. Construction of  Kia Motors’ first manufacturing fac ility in India is underway. The manufacturing facility is expected to   begin production in the second half of 2019 and pro duce approximately 300,000 units per year.

For more information about Kia Motors India, please visit our website www.kia-motors.in

 About Kia Motors Corporation

Kia Motors Corporation (www.kia.com) – a maker of world-class quality vehicles for the young-at-heart – was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. About 3 million Kia vehicles a year are produced at 14 man ufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 180 countries. Kia today has over 51,000 employees worldwide and annual revenues of over  US$47 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the gover ning body of the FIFA World Cup™. Kia Motors Corporation’s brand slogan – “The Power to Surprise” – represents the company’s global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations. 

For more information about Kia Motors and our products, please visit our Global Media Center at www.kianewscenter.com

 About Bengaluru FC

Owned and operated by the JSW Group and founded in 2013, Bengaluru Football Club (BFC) is one of the most succ ess ful Indian football clubs in recent times. The Blues, as BFC is affectionately called, are two-time winners of the I-Lea gue and the Federation Cup and are also the only club from India to play the final of an AFC competition when they mad e it to the summit clash of the 2016 AFC Cup final that was played in Doha, Qatar in 2016. Having made the Indian Sup er League final in their first year of participating, the club went on to win the inaugural Super Cup and made it five titles in as many years of existence.

For more information visit the club’s official website at www.bengalurufc.com