CINÉPOLIS Eyes Expansion By Opening an Iconic Multiplex in Delhi’s Prime Location at DLF Place, Sake
CINÉPOLIS Eyes Expansion By Opening an Iconic Multiplex in Delhi’s Prime Location at DLF Place, Saket
Acquired another prime property of DT Cinemas “DT Savitri”
Mesmerizes Delhites with its Blue Hue and4DX &RealD 3D Technology at DLF Place,Saket
New Delhi, 22ndOct. 2018:
Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit, today announced the launch of Cinépolis DLF Place, Saket. With the strategic move of opening multiplexes at prime locations, launch of ico nic CinépolisSaket in DLF Place Saket, New Delhi will further strengthen its positioning among its customers and associates in the premium luxury multiplex industry.
The launch of CinépolisSaket will create an unmissable and exhilarating cinematic experience for the patrons of New Delhi with its completely new look in line with the international standards of Cinépolis. With its unmatched technology and comfortable ambience, it will certainly be the favorite spot for movie lovers. CinépolisSaket will be the first multiplex by Cinépolis in North India to have a 4DX screen which is considered to be the biggest inn ovation in cinematic technology to date. 4DX provides the largest number of multisensory effects among 4D cin ema brands. In addition, the multiplex will also host RealD 3D, most advanced technology for watching 3D films in theatres and Cinépolis is the only brand in India to host RealD 3D. As the frontrunner in the industry when it comes to technology, CinépolisSaket will be the first multiplex by Cinépolis to have LED screens which will not ol y offer high dynamic range picture quality but also makes watching 3D movies more realistic through enhanced brightness and consistent colour amplification.
Speaking on this occasion Javier Sotomayor, Managing Director, Cinépolis Asia, said
“The acquisition of DT Cinemas at prime locations in Saket and GK is of significant strategic value that further strengthens our position in India. Looking forward and expanding our wings, the focus now is to open more mul tiplexes in prime locations in metros and mini-metros.India is an important market for us and it is our constant endevour to upgrade the cinematic experience by bringing latest technology and customer engagement into the industry.”
Mr. DevangSampat, Director – Strategic Initiatives, Cinépolis Indiasaid,
“The opening of CinépolisSaket at the prime location of DLF Place Saket and further acquisition of DT Savitri, GK have endorsed our commitment towards the patrons and business associates. The erstwhile Saket cinema has a strong sentimental connect with the patrons of Delhi andwith our presence there with brand’s unmatched offe rings, it will take the entertainment value to the next level. We are expecting a huge footfall at the multiplex and are sure that patrons will be amazed by the experience atCinépolis.Our cutting-edge technology combined with quality and distinctively comfortable ambience sets us apart and we are committed to provide the same world class cinema viewing experience to our discerning patrons across India.”
PushpaBector, Head – DLF Shopping Malls said,
“We are happy to have an iconic and world-class cinema chain – Cinépolis now being part of DLF Place Saket. The mall is situated in the most premium location in Delhi and we associate with the best of the brands in the busine ss. We hope that Cinépolis in its new version will complement the new mall and we look forward to an ente rtaining journey ahead.”
With the opening of the CinépolisSaket with 6 screens, Cinépolis total screen-count now stands at 348 screens with 87 multiplexes across India. The newly inaugurated, CinépolisSaket has total a total capacity of 894seat s.The entire ambience, lighting and décor of CinépolisSakethas been changed in line with the latest in-design philosophy by the international cinema chain, giving it a more premium luxuryexperience. The iconic ‘Coffee Tree’ will offer the movie connoisseurs an elaborate gourmet menuthat serves a range of delectable food and beverages offering a plethora of cuisines from Italian to Mexican. The brand also offers a continuous customer engagement program through ‘Club Cinépolis Program’ that allows the patron to earn and burn points on movie tickets and F&B and has exclusive benefits of special screenings, meet & greet with stars and much more. The si x-screen multiplex is equipped with RealD 3Dand enhanced sound system in all its auditoriums.CinépolisSaket further elevates the cinematic experience with 4DX, thatstimulates all five senses with high-tech motion seats and special effects including wind, fog, lightning, bubbles, water, rain and scents, in both 2D and 3D formats.
CinépolisIndia has created a strong footprint across 57 Indian cities with strong presence in major metros: Delhi, Mumbai, Kolkata, and Bengaluru. Cinépolisextends a contemporary approach which seamlessly weaves the en tire range of cherry-picked cinema formats from across the world under one roofoffering an unmatched experie nce to all movie patrons.
About Cinépolis India
Cinépolis India is a wholly owned subsidiary of Cinépolis and is the 1st international exhibitor in India. The com pany currently opera tes 348 screens under the brand names of Cinépolis, Cinépolis VIP, and Fun Cinemas. Ciné polis operates India’s biggest Megaplex – 15 Screen Multiplex in Pune and has brought innovative concepts to ex hibition Industry in India. Cinépolis also offers multi-benefit loyalty program- ‘Club Cinépolis’, to enhance cust omer experience and increase loyalty. Club Cinépolis offers free registration, earning and burning of points, invite to pre-screening of movies and star visits. Cinépolis India has been awarded with “Most Admired Retail Launch” in 2010, “Most Admired Retailer – Innovation” in 2011, “Fastest Growing Multiplex Chain” in 2015, “IMAGES Most Admired Retailer – Entert ainment” in 2015, “DLP CineAsia Marketing Achievement Award” in 2015, ‘Best Marketing Campaign of the Year’ award at the Making of Developed India awards 2017. In 2018 Cin épolis has been awarded with ‘Best Multiplex – West’, ‘Best Multiplex – South’ and ‘Fastest Growing Chain’ at the Global awards for Retail Excell ence. In 2018, Cinépolis India has been awarded with “Most Trusted Brand of the Year” at Big Cine Expo 2018 and Images Most Admired Innovative Retailer – Entertainment at Indian Retail Forum 2018.
Cinépolis was founded in Mexico in the city of Morelia, Michoacán in 1971. Today it has positioned itself as the world’s 2nd largest movie theater circuit in attendance, operating 683 cinema complexes, 5,561 screens and ov er 11,52,480 seats across 14 countries worldwide. It was the first cinema exhibitor in the world to pioneer the concept of luxury movie theatres, establishing the first luxury theatre experience in 1999 in Mexico City. Cin épolis aspires to provide its guests with the best overall experience in film entertainment and employs a global workforce of more than 39,370 people to support its mission. Cinépolis plans to continue to revolutionize the industry for years to come.