Aero Club chalks out exponential growth plans for Southern India
Aero Club chalks out exponential growth plans for Southern India
Unveils the all new Woodland Autumn Winter Collection 2018
Opens exclusive WOODS stores in Chennai, Bengaluru, Kochi; Hyderabad to follow
Chennai, 28th November 2018: Aero Club, the owners of the reputed brands Woodland and WOODS, today an nounced its aggressive business plans for the Southern India while unveiling their all new Woodland Autumn Wi nter Collection. The collection hosts a variety of products (footwear as well as jackets) under its Technology led collection vide, ‘AquaSorb’, ‘Infralite’ & ‘StormBreaker’ all with its varying offerings but collectively ensuring th eir capacity towithstand harsh weather conditions which is well suited for outdoor activities.
Speaking on the occasion, Mr. Harkirat Singh, Managing Director, Aero Club (The makers and retailers of the br and Woodland) said, “Being the pioneering leader for outdoor wear in the country, we have always focused on promoting outdoor sports while ensuring safety of the consumers. Technology has been the key driver for all our products that we have been launching. This season, we are taking this space to a new tangent and have develop ed technologies like ‘InfraLite’, ‘AquaSorb’, ‘Storm Breaker’, amongst others that supports one’s expedition and ensures one’s safety in varying kinds of climatic conditions. The new Autumn Winter Collection 2018 is a mix of categories and colors; helping one survive in different weathers.”
Speaking about the expansion plans, Mr. Singh added, “Over the last 25 years of our existence, we have earned repute and respect across the Globe for the quality of products we offer across the country. While our retail fo otprint is the strongest in India with over 600 stores; 30% of them has been represented from Southern India which proudly is one of our strongest Zonal Base. We intend to grow our national retail base by another 50 by next year.”
Speaking about WOODS, Mr. Singh said, “While Woodland has been our flagship brand, there has been a strong demand for the formal-cum-fashion category of products offered under our brand WOODS. While WOODS pr oduct have been available across our network of over 600 Woodland exclusive stores for almost a decade no w, it’s time for WOODS to have its own look-and-feel as a brand inspired from London and thus, we planned to open stand-alone stores of WOODS. While fulfilling this dream, we thought of South India and thus, while Delhi (our Corporate Office) got 2 stores; South India got 4 stores planned in parallel. We have opened one in Palladiu m Mall (Chennai), Mantri Square (Bengaluru), Lulu Mall (Kerala) and the fourth one is upcoming in Sarath City Capital Mall (Hyderabad). We intend to grow this to at-least 20-store network of WOODS exclusive stores by next year-end.”
The AQUASORB line of products consists of m ulti-layer membrane namely polyes ter,nylon, polyurethane that protects against wind and weather. The unique technology has a mem br ane which is well equipped with millions of mic roscopic pores that allow water vapour to pass through and block water in liquid form from ent ering. It ke eps you dry at all times with perfect moisture management, 100% breathable, 100% windproof and 100% wate rproof.
The AQUASORB shoes ensure with SYMPATEX technology that your feet remain dry at all times with perfect moisture management, breathability and comfort. This shoe can withstand much wear and tear with abrasion resistance, tensile strength properties which are ideal for Water sports and other outdoor activities.
With Active Insulation being its USP, The InfraLitejacket is made up of:
- thin loft insulation made up of micro fibres with excellent compatibility and softness
- the lightweight insulation is provided by core fibers that are engineered and constructed to add appropriate levels of comfort without adding weight.
These jackets have been designed in such a way that they match the silhouette needs and performance demands based on the temperature, level of activity and tolerance to cold, delivering superior degree of warmth, flexibilit y, softness and exceptional durability.
The multiple functions of Storm Breaker Jackets are Windproof, Water Resistant and Cold Resistant that prov ides protection against severe weather conditions. Designed for one’s warmth and comfort, these multi-layered windbreaker jackets are made up of highly concentrated woven fabric consisting of a versatile insulating layer th at comprises of a polyester body shell with soft stretchy sleeves and side panels.
About the new collection, Mr. Singh said, “Woodland since its inception has been committed to produce exce ptional Outdoor Adventure collection. We offer our customers the most exciting range this season and we beli eve the collections will be well appreciated by them. We bring to our customers a chic yet sturdy offering to ke ep them warm from harsh climatic conditions. The new Woodland Autumn Winter Collection 2018 is a step for ward with new innovative multi-functional products that will enhance the outdoor experience.” This autumn, dr ess up yourself in Woodlands and feel comfortable.The collection is available at all Woodland stores across the country and is priced at Rs 5000 onwards.
Founded in Quebec, Canada – Woodland is an outdoor product company specializing in extreme weather out door gear and outerwear. The brand Woodland offers an extensive line of footwear, performance apparel and outdoor gear. It’s the world’s leading brand in outdoor and adventure category. The footwear and clothing lines are catered towards wilderness, climbers, mountaineers, skiers, snowboarders, hikers, and endurance athletes. As a part of our elite and young ambassador
program, the brand sponsors professional athletes from the worlds of running, climbing, skiing and snow boa rding. Woodland entered the Indian market in the year 1992 and now offers a wide range of footwear, apparels and accessories for men, women and kids. Woodland has achieved excellence and consistent growth in a short span due to its inherent focus on environment-friendly, quality products backed by a strong R&D and fashion team. The brands CSR initiative called ProPlanet constantly strives to keep the environment safe. The captive facilities of Woodland allow it to produce aesthetically designed, sturdy and durable shoes and contemporary yet futuristic apparels. Woodland products are available through its wide network of over 600 exclusive stores and 5000 plus multi brand outlets across the country.
The formal-cum-fashion brand from the house of Aero Club came alive over a decade ago and have got wide acc eptance for its quality as well as designs. Inspite from the London lifestyle, WOODS offer a host of products (fo otwear as well as accessories)made up of Fine Crafted, World-class leather.