The Britannia Marie Gold MyStartup Campaign to fund 10 Homemakers (with 10 Lacs) and provide Expert Guidance to Start Businesses

The Britannia Marie Gold MyStartup Campaign to fund 10 Homemakers (with 10 Lacs) and provide Expert Guidance to Start Businesses

In its Centenary year, Britannia Marie Gold launches a first ever, nationwide initiative to fund Women’s Entrepreneurship

The Britannia Marie Gold MyStartup Campaign to fund 10 Homemakers (with 10 Lacs) and provide Expert Guidance to Start Businesses

Britannia’s Marie Gold, a 60+ year old favorite brand of homemakers and 3rd largest biscuit brand in India,is on a quest to fulfill women’s aspirations of embarking on an Entrepreneurial journey and finding financial indepen de nce. The first-of-its-kind initiative coincides with Britannia’s Centenary year. The advocacy campaign runs thro ugh January, and will reward ten homemakers with INR 10 lakhs to start their businesses. The brand has also put together an expert panel of mentors who will hand hold the neo-entrepreneurs and guide them to attain success in their business ventures.                     

48% of India’s population comprises women. Fostering Women entrepre ne urship supports their participation in the economy, which in turn stimulates wi der benefits across families and society at large. The barriers faced by women in starting their own entrepreneurial ventures range from lack of finances to low self-esteem and also th e lack of strong, organized support structures. The Brit annia Marie Gold My Start Up initiative intendsto addre ss some of these bar rie rs and nudge homemakers across the country to take the 1st step towards her en trepren eurial journey.

Speaking about the Campaign Ali Harris Shere, VP Marketing saidIndian homemakers are a core consumer segme nt for Britannia.Through the years, we are beginning to see a shift in their mindsets –from being a homemaker to a maker of many things. Many are looking for more fulfillment outside of household chores and family obligations. Britannia Mari e Gold promises to champion this quest and help them realize their dreams and aspirations. Besides helping with funds, we’ll bring together a strong ecosystem to handhold homemakers in their journey”

Britannia Marie GoldMyStartup Campaign– How It Works

Homemakers needs to give a missed callto the number provided on the Marie Gold pack or log on to ww w.mys tartupcontest.com. Entrants will be sent an SMS asking 3 questions about their business idea. Britannia will then follow-up via a phone call, record their responses and shortlist 50 finalists. The 50 finalists will receive an all-ex penses paid trip to gain guidance from industry experts and pitch their idea to a panel of judges, at a central loc ation. The jury will comprise of eminent people connected with the Start Up ecosystem.The jury will select the final 10 winners who will receive INR 10 lakhs to launch their business.

The last day for submissions is 15th January 2019. Full terms and conditions can be found at www.mystartupcontest.com.

Britannia Company Profile
With a 100-year legacy and a turnover of over INR 10000 Cr, Br itannia Industries is India’s leading biscuit manu facturer, also present in many other food categories and with a growing pre sence across the globe. Cherished by many generations of Indi ans, Britannia produces India’s favourite brands like Good Day, Tiger, NutriChoice, Milk Bikis, Marie Gold, Little Hearts and others and is present in over half of Indian homes. Britannia’s portfolio of pro ducts expands beyond biscuits and includes dairy, cakes, rusk and breads. The company is present in more than 60 countries across  North America, Europe, Africa, South East Asia and GCC and is growing at the pace of 1 new geography a year, in terms of local manufacturing operations. Britannia and its flagship brands are routinely vot ed amongst India’s most trusted, valuable and popular brands in various Consumer and Industry surveys conduc ted by prestigious organizations like Millward Brown, IMRB and WPP Group, among others. Britannia takes pri de in staying true to its vision of ‘Eat Healthy, Think Better’. It is India’s first Zero Transfat food Company and 47 % of its product portfolio is fortified with essentials micro-nutrients. Britannia believes that ‘Taste & Trust’ are its sobriquets and constantly endeavours to make a Billion Indians reach out for a delightful and he althy Britannia product several times a day!