Hindalco Industries Ltd, Ball Beverage Packaging (India), and Can-Pack India launch India’s first-of-its-kind consortium

 Hindalco Industries Ltd, Ball Beverage Packaging (India), and Can-Pack India launch India’s first-of-its-kind consortium

Hindalco Industries Ltd, Ball Beverage Packaging (India), and Can-Pack India launch India’s first-of-its-kind consortium

Aluminium Beverages Can Association of India – ‘ABCAI’

 ABCAI aims to increase annual per capita beverage can consumption from 1 can to 8 cans by 2030

Aluminium beverage cans are not just lightweight, infinitely recyclable and tamper proof, they provide consu mers the best beverage experience by preserving the flavour. It is to drive home the benefits of aluminium bev erage packing that Hindalco Industries Ltd., Ball Beverage Packaging (India) Pvt. Ltd., and Can-Pack India Pvt. Ltd., have partnered to form the first-of-its-kind consortium – Aluminium Beverages Can Association of Ind ia (ABCAI). The goal is to build sustainable aluminium beverage packaging practices that will have a quantum posit ive impact on business, environment and society.

As a part of the roadmap, ABCAI will commission studies to showcase the benefits of beverage cans in logistics, refrigeration, water and power conservation. The studies will help to drive the framing, development, and disse mination of best practices for the beverage packaging industry.

Satish Pai, MD – Hindalco Industries Ltd, said: “We are delighted to partner with Ball Beverage Packaging and Can-Pack to launch ABCAI. This association is one of the ways to fulfil Hindalco’s Purpose – ‘Manufacture materials that make the world Greener –Stronger – Smarter’. Aluminium cans deliver many benefits to the consumer in one small package – fast er cooling, tamper-proof nature, easy to carry and dispose. The sustainability benefits of aluminium have been known for years and years. All of this aligns with our vision to give the customer an unmatched experience.”ABCAI intends to coll aborate with governments, corporates, trade bodies and consumers and increase awareness about the economic and environmental benefits of aluminium beverage packaging.

Prakash Nedungadi, Group Head, Consumer Insights & Brand Development, Aditya Birla Group added, “Aluminium as a packing medium offers significant advantages across the lifecycle including transportation, storage and disposal. An alu minium can weighs just 15 grams whereas a glass bottle, on an average, weighs over 200 grams. Trucks carrying cans are able to transport twice as much liquid as a truck loaded with bottles with much lesser leakage or breakage. At retail or en d-use locations, space efficiency and faster cooling results in lower greenhouse gas emissions. Being infinitely recyc lab le, a used can is able to return to the shelf as a new can in just 60 days. All these advantages make aluminium beve rage pa cking ideally suited for the fast-growing Indian beverage market. ABCAI plans to help increase the annual per cap ita beverage can consumption from 1 can to 8 cans by 2030.”

Harsh Vardhan Jajoo, MD & CEO, Can-Pack India Pvt. Ltd., Said “The launch of ABCAI is a vital step towards initiating mutually beneficial and positive dialogue within the aluminium beverage packaging ecosystem. With the rise in urba nization and evolving taste and preference of the Indian consumers, the packaged food segment is on an exponential growth trajectory. Our association will act as a supplement to the businesses that are willing to grow sustainably. We believe that this consortium will offer an open platform for administrations and corporates to come together and dev elop frameworks that will gel with the changing consumer consumption patterns and at the same time develop a sust ainable business model.”

“We are pleased to announce the launch of ABCAI. Through this association we intend to build awareness about the alu minium beverage packaging that will highlight innovation, performance, sustainability and economic value among our key stakeholders. Our goal is to provide sustainable packaging solutions to help beverage companies succeed while hav ing a quantum positive impact on the environment, businesses, consumers and society,” said Amit Lahoti, MD India, Ball Beverage Packaging (India).

 ABCAI’s endeavour to build a sustainable tomorrow, lays down the prospect of encouraging likeminded stakeh olders across the value chain to join this association.

About Hindalco Industries

Hindalco Industries Limited (HIL) is the metals flagship company of the Aditya Birla Group. A US $18bn metals powerhouse, Hindalco is the world’s largest aluminium rolling and recycling company, and a major copper player. It is also one of Asia’s largest producers of primary aluminium. Guided by its purpose of building a greener, stro nger, smarter world, Hindalco provides innovative solutions for a sustainable planet. Its wholly-owned subsidi ary Novelis is the largest producer of aluminium beverage can sheet and the world’s largest rec ycler of used bev erage cans (UBCs). Hindalco-Novelis recycles more than 65 billion used beverage cans each ye ar, turn ing them back into new beverage cans in just roughly 60 days. Hindalco’s global footprint spans 37 manu factu ring units across 11 countries.

About Can–Pack India Pvt Ltd

CANPACK Group is the world’s fastest growing beverage can maker headquartered in Poland and a part of Gio rgi Global Holdings, USA. CANPACK India operates three large packaging manufactur in g facilities and is India’s leading beverage can manufacturer. CANPACK India manufactures seven different can sizes and is also proudly known for its Care, Sustain, & Renew journey in the areas of increasing ground water ta ble and design thinking based secondary school education. 

About Ball Beverage Packaging India Pvt. Ltd. (Ball India) Ball India is headquartered in Bengaluru, Karnataka, and has operated in In dia since 2006.  Ball India manufactures two-piece aluminium bev erage cans in two fully owned facilities in Taloja, Maharashtra and Sri City, Andhra Pradesh.  Ball India is a wholly owned subsidiary of Ball Corporation.Ball Corporation is a global supplier of metal packaging for beverage, personal care and house hold products, a nd of aerospace and other technologies and services to comm erc ial and governmental customer s.  Founded in 1880, the compa ny employs more than 17,500 people worldwide. Ball Corporation stock is traded on the New York Stock Exchange under the ticker symbol BLL. For more information, visit www.ball.com, or con nect with us on Facebook or Twitter

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