Established in 1996, Thirumala Milk Products Pvt. Ltd. is one of the leading dairy players with a strong presence in South India and Mumbai.

Established in 1996, Thirumala Milk Products Pvt. Ltd. is one of the leading dairy players with a strong presence in South India and Mumbai.

Established in 1996, Thirumala Milk Products Pvt. Ltd. is one of the leading dairy players with a strong presence in South India and Mumbai.

Chennai, 14″ May 2019: With an aim to elevate the nutrition quotient of the country, Thirumala Milk Products Pvt. Ltd., a division of Lactalis India, today announced the launch of ‘Champ Up’, a fresh toned milk variant fortif ied with Vitamin – D and extra Calcium specifically for childrenDeveloped by a team of experts at Thirumala, th is product has been curated to cater to the daily nutritional needs of children and battle the issue of rising defi ciency levels in the country

Recent studies have shown that over 80 per cent of school children across the country are Vitamin D deficient, which is an impediment to the physical and mental development of the future population. As children develop bone strength and bone density during their growing years, it is essential that they are provided with this mi cro nutrient at the optimum levels. Enriched with Vitamin D and additional Calcium, a pack of Champ Up helps meet more than 50 % of a child’s recommended daily intake of these nutrients, 180 ml serving of Champ Up equals on e glass of milk which fulflls the recommended daily allowance (RDA) of your child’s nutrition with 40 % of Calc ium, 23 % of Vitamin A and 13 % of Vitamin D

Commenting on the launch, Rahul Kumar, CEO, Lactalis India said “At Thirumala, we have always been dedicated to serving our cons umers with a plethora of healthy and nutritious dairy products. wi th the launch of Chomp Up, we extend our responsibility tow ards providing children of our country curate a product which would help fight the alarming rate of vitamin D and calcium deficiencies in the country among our younger population. Our pri m ary goal with Champ Up is to provide every child with the adequate amo unt of Vitamin D and Calcium for str ong bones and a healthy immune system, with just one glass of milk every day.”

As part of the launch, Thirumala also brought health experts from the city on one platform to drive awareness about the deficiencies of vitamin- D and calcium prevailing in children and how it’s affecting their overall health. The panel also discussed the importance of nutrient rich diets for children during their growing years in order to secure their health for adulthood. Dr. Preethi Raj, an eminent nutritionist from the city, stated “As the prev alen ce of Vitamin D deficiency among childreh in India is alarmingly high, fortification of food has become essential to provide the missing micronutrients in our every day diet

Thirumala’s Champ Up fortified with Vitamin D and extra Calcium helps your child to fulfill their daily nutritional requirements. Consuming 2 servings of Champ Up in a day will meet 80% RDA of Calcium, 819% RDA of protein, 279% RDA of Vitamin D.”As an initiative to educate public on the importance of healthy lifestyle and diet, Thiru mala has set up the Thirumala Nutrition Foundation. This virtual platform will serve as a epository of dairy nutr ition. The board consists of accomplished medical practitioners and nutritionists who will be sharing their exper tise to help Indians fulfill the nutritional needs for their families

Champ Up is now available in 180 ml packets, priced at just Rs. 10/- across South India

About Thirumala Milk Products Pvt. Ltd.: Established in 1996, Thirumala Milk Products Pvt. Ltd. is one of the le ading dairy players with a strong presence in South India and Mumbai. With a varied portfolio of dairy prod uc ts such as Milk, Curd, Buttermilk, Lassi, Ghee, lce cream, Paneer and Butter, Thirumala caters to the nutritious nee ds of every family member, young and old. With a dedicated R&D team, backed up with modern and scientific tec hnologies, Thirumala is constantly developing products to cater the needs of their consumers. ‘Source of Pur ity’ as their slogan, Thirumala strives to provide its customers with wholesome and best quality products

About Lactalis India: Lactalis is the largest dairy group in the world with a presence in more than 140 countries. With a turnover of above 20 bilion Euros, Lactalis consists of global brands such as President, Lactel & Galbani. With the acquisition of leading dairy brands such as Thirumala in 2014 and Anik in 2016, Lactalis entered Indian market and now has a Pan India presence. With 10 functional dairy plants across the country, Lactalis India hand les about 1.5 million litres of milk every day with a turnover of 350 million Euros every year