World1 Sports partners Borussia Dortmund (BVB) as its Grassroots Partner in India

World1 Sports partners Borussia Dortmund (BVB) as its Grassroots Partner in India

World1 Sports partners Borussia Dortmund (BVB) as its Grassroots Partner in India

  • Association to leverage technical expertise of BVB to promote grassroots development in the country
  • Partnership marks the German Club’s first major outreach to Indian Football Community

World1 Sports(W1 Sports), a leading sports consultingfirm in India, today announced a partnership with German Bundesliga giants, Borussia Dortmund (BVB), as their official grassroots partner in India. A household name amo ngst football fanatics across the globe, BVB have won eight German championships, four national cups, six Super cups, one UEFA Champions League, one UEFA Cup Winners’ Cupand one Intercontinental Cup.This partnership marks Borussia Dortmund’s first major outreach towards Indian Football Community. The partnership will look to leverage the globally renowned technical expertise of BVB and W1 Sports’ know-how of the Indian football landscape to promote grassroots development across India.

Photo 1 Caption: L-R
Benjamin Galant, UEFA B Coach, Borussia Dortmund; Max-Jannis Foerster, Representative India, Borussia Dortmund; Varun Achreja, Co-Founder, World1 Sports; Suresh Letchmanan Managing Director, BVB Asia-Pacific and  Vikram Rajkumar, COO, World1 Sports

Photo 2 Caption: 

Left to Right

Benjamin Galant, UEFA B Coach, Borussia Dortmund; Max-Jannis Foerster, Representative India, Borussia Dort mund; Suresh Letchmanan, Managing Director, BVB Asia-Pacific; Varun Tripuraneni, Co-Founder, World1 Sport s;Varun Achreja, Co-Founder, World1 Sports;and  Vikram Rajkumar, COO, World1 Sports

Announcing the partnership, Vikram Rajkumar, Chief Operating Officer, World1 Sports, said, “We are delighted to partner with Borussia Dortmund, one of the widely respected and recognized clubs in world football today. O ur vision is to create and drive a “Sports First” philosophy in the country. We want to build and provide a stru ct ure for football in India that allows sports persons and communities to concentrateon achieving footballing ex cellence. Our partnership with Borussia Dortmund, known for its developmental strengths, is a step in the right direction to promote the sport at grassroots level.”W1 Sportsdrives developmental projects in the state of Tamil Nadu, Mizoram and Manipur. In a short span of two seasons, seven players from W1 Sports’ development initiati ves have been awarded 100% scholarships in top residential football academies acrossIndia.

Talking about BVB’s first major partnership in the country, Mr. Suresh Letchmanan, Managing Director, BVB Asia-Pacific said, “We believe India has a strong passion towards football and Dortmund is attracted by the cra ze for the sport here. Wherever there is passion for football, there is space for the Dortmund story. We are plea sed to be partnering World1 Sports who is driving the football story and connecting with the communities in In dia. We are looking forward to this sustainable program geared towards reaching, connecting and growing the Indian football community with the BVB way.” 

In partnership with Eight Goals One Foundation (8one), W1 Sports has been running their major grassroots in itiative, the Young Legends’ League (YLL). Credited to be the first Baby League of the country, YLLengages ch ildren between the ages of 5 and 12 years across 5 months through weekly games of football and takes a co mmunity-based approach. The initiative is geared towards promoting holistic development among young ch ildren. YLL was started with a vision to address the grassroots challenges in hard to access areas of the country. Currently running in two locations, YLL was first organised in the Champhai district of Mizoram and was later rolled outtoBishnupur District of Manipur; both areas known for their inherent football cultures. Overall, YLL caters to 600 children and will be expanding to other locations in the near future.

W1 Sports has partnered with Velammal institutions to strategize and execute their overall sports vision by creating various after school programs across 46 schools run by the Velammal Group. As part of the engage m ent, W1 Sports will be creating in-school leadership programs and monitorthe performance of sports school ag ainst predefined indicators.W1 Sports prides on managing talents across industries supporting them throu ghout their journey in areas including but not limited to contract negotiations, investment advisory, financial management, social media advisory, endorsements and image management.

The talent management arm is currently managing more than 60 professional football players plying their trade across leagues in India including Indian Super League and I-League. Some of these athletes are a part of the Sen ior and age group National Teams Furthermore, W1 Sports has partnered with Phoenix Group, innovators in the real estate sector, to undertake sports infrastructure development initiativesas well as curate active-lifestyle en gagement programs for its corporate hubs.

About Borussia Dortmund

Borussia Dortmund is one of the most traditional and popular German football clubs. Founded in 1909, BVB bo asts around 10 million fans within Germany and, in addition, also looks to a rapidly growing fan base worl d wide. The eight-time German champions and four-time German Cup winner was in 1966 the first German club to win a European Cup competition; BVB also became the first Bundesliga club to win the UEFA Champions League in 19 97 followed by the Intercontinental Cup in the same year. With a total turnover of over 400 million Euro, Bo russ ia Dortmund nowadays is also one of the economically strongest football clubs in the world.

About World1 Sports

 World1 Sports (W1 Sports) is one of India’s leading sports consulting firmshaving a leadership team with over 50 years of combined experience in thesports industry. W1 Sports has worked with a diverse set of organisatio ns rangingfrom Professional Sports Clubs/Academies to Business Conglomerates,advising them on their market entry strategy, conceptualizing programs, grassroots development, planning on ground activationsand brand de velopment across verticals. W1 Sports also supports talented playersget access to the right pathway for their de velopment and growth.W1 Sports has presence in Delhi, Chennai, Hyderabad &London.

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