Superstar’s Fans Indulged with ‘Coffy Bite Chocolate Rain’ at Rohini Theatre for Darbar’s FDFS

  Superstar’s Fans Indulged with ‘Coffy Bite Chocolate Rain’ at Rohini Theatre for Darbar’s FDFS

Superstar’s Fans Indulged with ‘Coffy Bite Chocolate Rain’ at Rohini Theatre for Darbar’s FDFS

Chennai, 9th January 2020: Celebrating the iconic Thalaivar’s much awaited film Darbar’s release in the famed mega-mela style at Rohini Theatre in Chennai, LOTTE India through its LOTTE Fest initiative has made the FDFS celebrations even more joyful and memorable for fans with its first-of-its-kind surprise Coffy Bite Chocolate Rain.

In addition to this, the company offered a free Lotte Choco Pie as a surprise snack product to all the FDFS movie goers. LOTTE Fest is a recent initiative by Lotte India to celebrate all popular festivals and joyous occasions in th e city. More than six thousand Coffy Bites and over 3000 pieces of Lotte Choco Pie products were used in this celebration. Amidst the frenzy and euphoria, the first day first show was packed with unforgettable moments with fans ready to unleash their spirit of Darbar.

Commenting on the celebrations, Mr.VenkateshParthasarathy, Marketing Head, LOTTE India said, “We are thr illed to be a part of Thalaivar’s FDFS movie celebration with fans. This being our second activity of LOTTE Fest, we were glad to watch fans experience the Coffy Bite Chocolate Rain which represents the love everyone has for Thalaivar. We will continue to celebrate such moments through our LOTTE Fest and be a part of our consumers’ memories.”

About Lotte India:

Lotte India Corporation Limited came into existence post the takeover of Parrys Confectionery from Murugappa Group in 2004. Lotte Confectionery, the parent company of Lotte India is part of the Korean conglomerate, Lotte Group.

The company is a respectable player in the confectionery space with strong brands like Coffy Bite, Cara milk, Lacto King and LotteEclairs apart from BooProo and Spout gums. With 26 CFAs and 4 regional offices, Lott e India’s products reach out to over a million retail outlets through 2000+ distributors spread across the country. Apart from the two state-of-the-art, fully automated Choco Pie facilities in Chennai and Rohtak, Lotte India has its own confectionery manufacturing unit in Nellikuppam (near Pondicherry).Additionally, the company outsou rces its confectionery manufacture to three other units spread across India.