COLORS Tamil has love and magic in store for you this February!

COLORS Tamil has love and magic in store for you this February!

                      ~ Idaiyathai Thirudadhey launches on Valentine’s Day, February 14 at 7:30 p.m.

                       ~ Naagini 4 launches on Monday, February 17 at 8:30 p.m.

Chennai, 13th February, 2020: COLORS Tamil is all set to make the month of February even more special for viewers by launching two captivating fiction shows. Starting this Valentine’s Day, tune in to a love story ‘Idaiya thai Thirudadhey’ which will air daily from Monday to Saturday at 7:30 p.m. There is reason to stay glued to your seats as starting February 17th, the channel has in store for viewers the popular supernatural fantasy show ‘Naa gini 4’, every Monday to Friday at 8:30 p.m. Viewers can tune in anytime on VOOT to watch both shows.

Commenting on the two new shows, Anup Chandrasekharan, Business Head – COLORS Tamil, says, “Idaiyathai Thirudadhey is a show that is in line with COLORS Tamil’s philosophy of strong women-oriented stories. It is a never-seen-before love story that blossoms between two people forced into a wedlock. Naagini 4, on the other hand, is a supernatural fantasy thriller that promises to keep viewers on the edge of their seats. It is also a pow erful story of women, albeit of a different kind.’ Idaiyathai Thirudadhey is a complicated love story set in a po wer ful political backdrop. What starts as a political game between lead protagonists Sahana and Shiva leads to a series of unfortunate incidents that forces the two to enter wedlock even though they are poles apart. Starring Navin and Hima Bindhu this daily show is sure to be come a household favourite with its twists and turns.

Speaking about his association with Idayathai Thiridadhey, Navin, who plays Shiva, said, “It is very exciting to be a part of an interesting show like Idaiyathai Thirudadhey. The concept is very gripping and is sure to steal the he arts of the audience as the name suggests.” Hima Bindhu, playing the role of Sahana in Idayathai Thiridadhey, adds, “Idaiyathai Thirudadhey is an interesting plot and the concept is very intriguing. Sahana is a very endearing character who struggles to deal with the trau ma of being wedded to a guy she dislikes. On the whole, it is going to be a captivating show filled with a different kind of loves story.”

Naagini 4 is a mythical love-cum-revenge saga of a snake. This blockbuster show on the Hindi GEC COLORS, will now be presented in Tamil. Viewers will see popular faces like Nia Sharma, Jasmine Bhasin, Vijayendra Kumeria and Sayantani Ghosh. The story revolves around two women, Brinda and Nandhitha, whose past is intrinsically linked to their future. Naagini Manasa gives up her powers to marry Keshav but vows to take revenge on the Pa rikh family through her daughter Nandhitha. At the age of 25, when she is supposed to acquire her naagini po wers, it is, however, discovered that they have transferred to Brinda. The two were switched at birth, leading to a series of fascinating twists and turns.

Watch Idaiyathai Thirudadhey to know how this forced wedding affects the lives of Sahana and Shiva only on COLORS Tamil, starting February 14, from Monday to Saturday at 7:30 pm. Naagini 4 comes with a unique twist, featuring more than one Naagini and will air every Monday to Friday at 8.30 pm, starting February 17. Viewers can also tune in anytime on VOOT.

COLORS TAMIL is available in all leading cable networks and DTH platforms – Sun Direct (CH NO 128), Tata Sky (CHN NO 1555), Airtel (CHN NO 763), Dish TV (CHN NO 1808) and Videocon D2H (CHN NO 553).

About COLORS Tamil:

Launched in February 2018, COLORS Tamil is the youngest general entertainment channel from the stable of Viacom18 that thrives to entertain the Tamil speaking viewers around the globe through distinctive and power ful stories that inspire and celebrate women and their families. Positioned as Idhu Namma Oru Coloru (the colo rs of our motherland), COLORS Tamil focuses on storytelling that matches the rich heritage of the Tamil Nadu culture with qualitative and innovative programming. Some of our flagship shows are Velunachi, Arya’s Enga Veetu Maapilai, Dance Vs Dance, COLORS Comedy Nights, Singing Stars, Oviya, Vandhal Sridevi, Perazhagi, Thirumanam, Thari and Malar amongst others.

About Viacom18:

Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, whi ch owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment inIndia by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.