CavinKare Serves Nation with Sanitizers under CHIK, Nyle and Raaga Professional brands
Quality hand sanitizer is now made available in a typical FMCG format for people across the country
Chennai, 31 March, 2020: CavinKare’s CK Ranganathan is set to make his father’s vision of ‘Whatever the rich man can enjoy, the common man should be able to afford’ a reality again. At a time of extreme anxiety and dure ss in the country due to COVID 19 (coronavirus), the company has responded with the most needed product – quality hand sanitizer with easy accessibility and affordability to ensure safety of everyone in the county.
“This is not merely a product launch, but service that we are launching for the safety of every citizen across urban and rural areas of our country.” said Mr. CK Ranganathan, Chairman and Managing Director, CavinKare Pvt. Ltd.
With an aim to serve people across the country, CavinKare has introduced hand sanitizer under its personal care brands – CHIK, Nyle – and profess ional brand – Raaga. CHIK presents hand sanitizer also in 2 ML sachet starting at Rs 1 which can be used atleast twice making it easily affordable for everyone and accessible due to its nation wide Kirana store presence, while Nyle with its unique formulation will, initially, cater to its segment with the 5 litre pack followed by smaller formats and Raaga Trusted by Experts to the salon segment in the country.
Mr. CK Ranganathan added, “Considering most people don’t have access to quality hand sanitizers during this time, it is our responsibility to make the essential product accessible and affordable to every individual with utmost quality. The concept of launching the sanitizer in a sachet as well and making them available in a typical FMCG Kirana outlet is an ideal step to ensure safety of the masses at this crucial time.”
“As a socially responsible organisation, we ensure that we play our role in a more responsible way and contribute our part towards th e safety of people residing across every nook and corner of the co untry. While it generally ta kes 6 to 18 months for developing a ne w product, it is because of our R&D team, who had already rese arched about sanitizer and kept the formulation ready, we were able to make this quality sanitizer available in the market in just two weeks’ time from its initiation.” concluded Mr. CK Rangana than.
CavinKare has introduced these quality hand sanitizers in various SKUs across three brands making it the right choice for people to suit their needs. The company’s decision of providing sanitizer from Re. 1 is well within the government’s current stipulated pricing norm which has been duly followed across all other SKUs such as 10 ML, 50 ML, 90 ML, 400 ML, 800 ML & 5 Litre pack . While the 5 Litre pack is already introduced in market nationw ide, the other SKUs will be launched soon. For any product related enquiry, you can give a call to: 1800 419 0671
About CavinKare Pvt. Ltd:
CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snack s,foods, beverages & salons. The brand portfolio consists of Shampoos (Chik, Meera, Karthika and Nyle), Hair Wash Powders (Meera & Karth ika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant ; Talc (Spi nz), Pickles; Snacks (Ruchi, Chinni’s; Garden), Hair Colo urs (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends & Limelit e). Most of the brands are clear win ners in their respective produ ct categories. A dedicated R & D center equipped with latest equi pment and techn ologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘we shall achieve growth by continuously offering unique products and services that would give customers utmost satisf action and thereby be a role model.