Creamline Dairy Products Limited (CDPL), a leading dairy player in Southern India today announced the launch of ‘Enrich D’ under its brand JERSEY. It is a homogenised and pasteurised milk fortified with Vitamin D.
Popularly known as ‘Sunshine Vitamin’, Vitamin D helps in absorption of calcium in milk, which is essential for strong and healthy bone. With Enrich D Milk, Chennaites can now ensure they get all the goodness of milk essential for strong bones and overall good health.
Speaking at the occasion, a renowned Nutritionist and Dietician, Dharini Krishnan, said, “Vitamin D is not only an important factor related to bone health but also plays a critical role in working of muscles, cardiac function and immunity of the body. Deficiency of vitamin D is also known to cause a condition called rickets in children and Osteomalacia in adults, both of which results in soft, thin brittle bones. It has also been linked to various other conditions such as Cancer, Asthma, High Blood Pressure, Diabetes and Alzheimer’s disease. Vitamin D fortified milk will play an important role in helping consumers meet adequate intake”.
Delighted with the launch, Mr. P. Gopalakrishnan, Chief Executive Officer of Creamline Dairy Products Limited said, “Milk is an important part of the family diet in Chennai. However, 80% of Indians are known to be Vitamin D deficient. Enrich-D will not only enable consumers’ to get their daily dose of goodness in milk but also enhance the taste of coffee and tea. Consumers will also be able to make thick curd.”
He further added, “Value-added milk products are the key growth drivers and as the demand for these products is growing rapidly, the launch of Enrich D will enable CDPL to expand its footprint and ensconce its presence in Chennai”.
Creamline Dairy Products Limited (CDPL) is a leading private dairy player in southern India with its operations spanning across Telangana, Andhra Pradesh, Tamilnadu, Karnataka and Nagpur in Maharashtra. Its products are sold under the brand name `Jersey’. In Chennai, CDPL offers a wide range of products such as Flavoured Milk, Curd, Lassi and Ghee.
Attractively priced at INR 40 per litre, Enrich D milk will be available in retail across Chennai. It also has a well laid out distribution network for home delivery.
About Creamline Dairy Products
Creamline Dairy products Limited (CDPL) is a subsidiary of Godrej Agrovet Limited. In December 2015 Godrej Agrovet acquired a majority stake in CDPL. With a processing capacity of about 10 lakh litres per day and over 100 collection centres, CDPL has a formidable presence in the southern states of Telangana, Andhra Pradesh, Tamil Nadu, Karnataka and parts of Maharashtra. It also operates own dedicated dairy parlours across major cities. CDPL sells high-quality milk products, right from curd, lassi, butter milk and flavoured milk to paneer, ghee and other value-added products under the brand name ‘Jersey’. The Company has excellent infrastructure comprising of Milk Chilling Centers, Bulk Milk Cooling units, Composite Dairy Plants and a State-of-the-art milk powder plant.
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