May: India’s largest online platform for original shows, ALTBalaji announced Images & News

May: India’s largest online platform for original shows, ALTBalaji announced

Chennai, May: India’s largest online platform for original shows, ALTBalaji announced the release of its first Tamil show#ALTBalajiOriginal Maya Thirrai. All 16 episodes of the show are now available exclusively on ALTBalajiplatform.To mark ALTBalaji’s entry into Tamil regional entertainment space, Ekta Kapoor brought together distinguished team of director Kaushik Narasimhan and producer Kutty Padmini. Maya Thirrai- a romantic thriller has southern superstars Nandha Durairaj, Eden Kuraikose and Lakshmi Priya making their debut on the digital platform.

Maya Thirrai, which means illusions is a mysterious tale of a woman named Sandhya, tangled in her own reality. Despite having everything, she always felt a void and finally after years of waiting, she bumps into the handsome Prakash, who comes with a promise of all she ever wanted. Little did she know that her picture-perfect marriage was nothing but just an illusion. The dramatic storylineas well as the shockingtwists and turns definitely promises to make this digital show a compelling watch!

“With the expansion of internet and smartphones, the way audience consumes entertainment has changed drastically. ALTBalaji is targeting urban masses in over 60 cities, reaching out to about 75 million people via our app. The online entertainment option available to this section is either to watch non-Indian English or Hindi shows. There is definitely a gap here and a huge potential which could be tapped with our exclusive regional shows. ALTBalaji aims to penetrate into deeper pockets of Indian market through regional shows hence, 25% of our shows will be in non- Hindi languages including Tamil, Bengali, Punjabi, Telugu, Gujarati, Punjabi etc. Maya Thirrai is our first step in this direction and we are confident that the audience will be thoroughly entertained by it”, said Nachiket Pantvaidya, CEO, ALTBalaji.

Producer KuttyPadmini adds, “I am glad to bring Maya Thirrai to the Tamil audience, it is gripping and has great surprise elements. Digital shows are future of entertainment, hence the show is very special and marks an important move for us. Collaborating with Ekta Kapoor has been a great experience, it’s gratifying to see how our vision has transformed so beautifully on the canvas. I am hopeful that our audience will love the show.”

On his digital debut and association with Ekta Kapoor, Kaushik Narasimhan said, “Digital is the core focus of the entertainment industry today and I am glad to be venturing into this space with, who better than ALTBalaji. As a director, I am always on the lookout for fresh and creative storyline and Maya Thirrai is such addition. The plot is very exciting and each episode will surely get the audience stunned and looking for more.”

About ALTBalaji

Balaji Telefilms foray into original shows on digital platforms, ALT Digital Media Entertainment Limited is a wholly owned subsidiary of Balaji Telefilms Ltd. A multi-device Video On Demand Platform, ALTBalaji gives audiences the content they want to watch – whenever, wherever and however. ALTBalaji’s offerings include premium, disruptive content and original series across genres. With originality, courage and relentlessness at its core, ALTBalaji’s content stands out for being avant-garde, non-conformist, inclusive and effervescent. ALTBalaji is here to set new standards and benchmarks in giving digitally connected contemporary audiences.

Nachiket Pantvaidya- CEO of ALTBalaji

Nachiket Pantvaidya is currently the CEO at ALT Balaji. A renowned name in the television industry, Nachiket spearheads the team at ALTBalaji. He shoulders the P&L responsibility of the company’s operations spanning content, marketing, distribution and revenues. Nachiket was previously the Business Head at Sony Entertainment Television and Star Plus and was the Managing Director of Fox Television Studios. An IIM-Ahmedabad alumnus, Nachiket also held key management roles at Disney and BBC.

About Us:

India’s largest original content OTT platform, ALTBalaji is a multi-device Subscription Video On Demand (SVOD) Platform. ALTBalaji gives audiences the content they want to watch – whenever, wherever and however. ALTBalaji’s offerings include premium, disruptive content and original series across genres. With originality, courage and relentlessness at its core, ALTBalaji’s content stands out for being avant-garde, non-conformist, inclusive and effervescent. ALTBalaji is here to set new standards and benchmarks in giving digitally connected contemporary audiences an alternate content platform.

Product information –

  • ALT Digital is a subscription based video-on-demand foray into digital entertainment across connected devices to capitalize on the high-potential digital space in India
  • It is a 100% owned subsidiary of Balaji Telefilms and it’s their first attempt to reach out directly to the consumers.
  • The content will be available across devices over the internet at a reasonable subscription price
  • Launched: 16thApril 2017

Features of ALTBalaji app –

ALTBalaji is fully cloud based, to deliver incomparable performance and durability, ensuring high performance video delivery to all subscribers. ALTBalaji highlights include:

  • A subscription based Video-on-Demand service with original and exclusive premium content at competitive prices to customers
  • 5 episodes of every show free for viewing & less than Rs.1/day thereon (300Rs. For 12 months)
  • Service across multiple connected devices with seamless cross device user experience
  • Parental control allowing kids to watch kids content and giving them no access to other content

Content/Platform strengths –

  • Original content created exclusively for the platform
  • Young, edgy, disruptive, premium, ‘Never seen on TV’ are some of the identifiers for our content
  • Digital shows produced by Balaji and other production houses exclusively for the platform as per the tastes of the discerning digital audience
  • It will also feature exclusive content aggregated from other sources
  • Release 32 shows across 12 months, at least one new show releasesevery month
  • Genres to be explored: Comedy, drama, horror, chick flick, romance, thriller/mystery along with LGBT, Sci-fi (not been explored on TV)

Technology backend-

  • ALT Digital is backed by cutting-edge technology to ensure a high-quality consumption experience
  • The content will be available across the entire connected ecosystem spanning mobiles, computers, tablets, smart TVs and gaming consoles
  • Content will be the driver for the platform and the technology will just be an enabler

Maya Thirrai Trailor Video Link

Character Sketch for all characters of Maya Thirrai

 Prakash-

Prakash, aged about 30 years old is a bold, dynamic, suave individual. His good looks and his brilliance compliment each other. Winner of the award for youngest achiever in organic farming and one of the successors to great farming empire, Prakash is always one up when it comes to the final decision. He is absolutely crystal clear in his opinions and decisions. He is frank and doesn’t hide much but everybody has their own secrets and the secrets Prakash has, are full of intrigue. He doesn’t have kids technically but his life revolves around Ashok, his twin brother who is a special child. He cannot take it if someone speaks wrong about Ashok. He got married initially to Priya whom he loved so much but fate intercepted in his life and took her away or was it the way it was projected. Prakash marries Sandhya after the loss of Priya with a lot of trepidation. He loves Sandhya for what she is but is unsure whether he can forget Priya and lead a happy life with Sandhya. Still, the marriage takes place and soon the problems start. Is Prakash really what he seems or is there something more sinister that hides behind the façade?Sandhya

Sandhya (Age 24) always got what she wanted. She is the type of girl who is pretty, homely, sexy, raunchy all rolled into one. With so many multiple dimensions she comes as a package highly desirable. While she was very small she lost her parents and her brother Sarath took care of her. She had been pampered by him right from an early age and is also the apple of his eyes. Sandhya is never scared to speak her mind. She will fight for what she feels is wrong and in the end always looks to win. She is highly possessive in nature and what is hers will have to stay hers, else there will be hell to pay. Prakash enters her life with a bang and for the first time in her life she feels dominated. She also realises that he possesses everything that she had always wanted in a man. Time delivers her the message that she must have him though with the additional weight of Ashok, the special twin. She marries him after assuring him that she will wait till he can fully accept her. Though she never backs down, Sandhya is forced to rethink her strategies in the new house after she marries Prakash. Now she has to gather her wits to not only fight the feeling that Ashok may be a curse in her life but she also has to compose herself in her journey which is riddled with mystery and terror from both human and supernatural quarters. Sandhya is like an open book but with cryptic codes. Can we read her right?Ashok

Ashok was born a minute after Prakash but with the same looks. The similarity ends there, as Ashok is a special child. Highly autistic in nature Ashok requires constant attention. He is childlike most of the time but can be violent if provoked. He loves Priya like a mother and initially is a difficult task for Sandhya but as time goes by the child in him yearns for a mother figure. Can Sandhya provide it? Is Ashok really childlike or is there an alter character in him that is not so special?

Bagyashree

Bagyashree is a lawyer who fights mainly for women’s rights. She is a bold person with a lot of common sense. She has a daughter studying in the United States and treats Sandhya like her daughter. When she decides to help Sandhya she is appalled at the trauma that Sandhya was forced to face at the hands of her husband but, is that the real picture or is she a victim in a bigger blueprint shielded by illusions.

Rajkumar

Rajkumar is Bagyashree’s brother who is in the police force. A clever hardworking individual who will be a key to unravel the mystery

.Sarath

Sarath is Sandhya’s elder brother. He has a more emotional side than his wife or Sandhya. He loves Sandhya a lot and will do anything for her. In fact, Sarath is the reason Sandhya is actually spoilt to an extant that if she wants something then she must have it. Still, Sarath is a pillar of support to Sandhya and can sometimes make a complete ool of himself.

Rukmani

Rukmani is Sarath’s wife or to be more precise she is the husband in the relationship. She understands that Sarath spoils Sandhya and that the first preference in the house is always Sandhya. Still, she takes it in her stride, as she too is fond of Sandhya. She is more responsible than Sarath and is the reason the house is in order.

Thaara

Thaara is the sexy childhood friend of Prakash. Born in adjacent estates they had been good friends right from a very young age. She is a divorcee and had left her profession and life in the United States to the comfort and serenity of the tea estates. She is a doctor by profession and still very attached to Prakash. She takes care of Ashok’s and Thayamma’s medical needs. When she is with Prakash she is really happy and that can give the wrong signal to a new person like Sandhya. Is Sandhya imagining it or does Prakash have a different relationship with Thaara?

Priya

Priya is the first wife of Prakash. She is pretty, innocent and a very timid person. Both Prakash and Priya love each other dearly. Priya also treats Ashok as her own son. The entire estate loved her for her kindness. In a tragic accident Priya dies much to everyone’s shock. Or was it really an accident. Was the couple really happy or was it just a pretense?Thayamma

Thayamma is the grandmother of Ashok and Prakash. The entire estate is scared of her. She is known for her rituals, vile tongue, curses and unknown hidden powers. Only Prakash is the person she will listen to. Thaara spends a lot of time with her and is her pet.Thayamma was known to have hated Priya for unknown reasons. She stays with her aides in a separate ancestral home. Sandhya’s meeting with Thayamma is a shocker and

soon Sandhya faces the wrath of the vile old lady. Does Thayamma have something to do with the deaths that happen? Or is she just a misunderstood old lady?

 

SHORT CONCEPT NOTE FOR MAYA THIRRAI

When Sandhya falls in love with widower, Prakash, and marries him. She thought her life had just become completely perfect but the truth was far from it. Why is the man she thought she knew shrouded in mystery? Is it because he has something very sinister to hide or does his supposedly retarded brother have something to do with it? Who is Thaara to Prakash? A friend in need or a thorn in Sandhya’s life? Did Prakash’s first wife really meet with an accident or did someone script it? These and more questions turn Sandhya’s dream into the worst nightmare possible. “Seeing is believing” is what we have heard but is seeing really believing? Maya Thirrai means illusions and we never know what these illusions are hiding.

MAYA THIRAI Shooting Spot Working Images

 

ALTBalaji forays into regional space with the launch of original Tamil thriller – Maya Thirrai!

 ~ Partners with Kutty Padmini andKaushik Narasimhanforits first Tamil show, Maya Thirrai~

Chennai, 26thMay, 2017:India’s largest online platform for original shows, ALTBalaji announced the release of its first Tamil show#ALTBalajiOriginalMaya Thirrai.All 16 episodes of the show are now available exclusively on ALTBalaji platform.To mark ALTBalaji’s entry into Tamil regional entertainment space, Ekta Kapoor brought together distinguished team of director Kaushik Narasimhan and producer Kutty Padmini.  Maya Thirrai– a romantic thriller has southern superstars Nandha Durairaj, Eden Kuraikose and Lakshmi Priya making their debut on the digital platform.

Maya Thirrai, which means illusions is a mysterious tale of a woman named Sandhya, tangled in her own reality. Despite having everything, she always felt a void and finally after years of waiting, she bumps into the handsome Prakash, who comes with a promise of all she ever wanted. Little did she know that her picture-perfect marriage was nothing but just an illusion. The dramatic storylineas well as the shockingtwists and turns definitely promises to make this digital show a compelling watch!

On his digital debut and association with Ekta Kapoor, Kaushik Narasimhan said, “Digital is the core focus of the entertainment industry today and I am glad tobe venturing into this space with, who better than ALTBalaji. As a director, I am always on the lookout for fresh and creative storyline and Maya Thirraiis such addition.The plot is very exciting and each episode will surely get the audience stunned and looking for more.”

“With the expansion of internet and smartphones, the way audience consumes entertainment has changed drastically. ALTBalaji is targeting urban masses in over 60 cities, reaching out to about 75 million people via our app.  The online entertainment option available to this section is either to watch non-Indian English or Hindi shows. There is definitely a gap here and a huge potential which could be tapped with our exclusive regional shows.ALTBalajiaims to penetrate into deeper pockets of Indian market through regional shows hence, 25% of our shows will be in non- Hindi languages including Tamil, Bengali, Punjabi, Telugu, Gujarati, Punjabi etc. Maya Thirrai is our first step in this direction and we are confident that the audience will be thoroughly entertained by it”, adds Nachiket Pantvaidya, CEO, ALTBalaji.

About ALT Balaji           

Balaji Telefilms foray into original shows on digital platforms, ALT Digital Media Entertainment Limited is a wholly owned subsidiary of Balaji Telefilms Ltd. A multi-device Video On Demand Platform, ALTBalaji gives audiences the content they want to watch – whenever, wherever and however. ALTBalaji’s offerings include premium, disruptive content and original series across genres. With originality, courage and relentlessness at its core, ALTBalaji’s content stands out for being avant-garde, non-conformist, inclusive and effervescent. ALTBalaji is here to set new standards and benchmarks in giving digitally connected contemporary audiences