Birla Opus Paints Redefines Elegance wi th a New Range of Designer Finishes
~ Birla Opus Paints unveils an innovativ e and disruptive new range of Designer Finishes, reinforcing its commitment to redefining interior aesthetics and custo mer experience ~
Chennai; 8 April: Birla Opus Paints, a pa rt of Aditya Birla Group’s Grasim Indust ries, launched a new and innovative ran ge of Designer Finish with two exclusive and futuristic collections that will transf orm premium interior designing in India. Crafted to redefine luxury, the new rang e comes on the back of the brand expan ding their retail footprint by launching t heir franchisee stores as well as compan ny-owned company-operated experienc e stores – Birla Opus Paint Studio – whic h will enable consumers to experience t he Designer Finish range first-hand.
The exquisite range introduces two coll ections: the Dream Collection and Time less Collection, each offering a distinct b lend of nature-inspired elegance and cut ting-edge technology. From high-definit ion 3D patterns and metallic brilliance t o timeless and handcrafted finishes, Birl a Opus Paints’ Designer Finish will bring walls to life with sophistication and dept h. Designed for those who seek more th an just colour, Designer Finish transfor ms spaces into expressions of individual style and eco-conscious living, while bei ng extra durable and more superior, per sonifying Birla Opus Paints’ vision of “D uniya Ko Rang Do.”
Commenting on the launch, Rakshit Har gave, CEO – Birla Opus Paints, said, “At B irla Opus Paints, we understand that tod ay’s consumers are seeking more than ju st products; they desire experiences and products that reflect purpose and value. Our aim is not only to redefine creativit ty with advanced design technology and sustainable solutions, but to also set ne w standards in interior luxury. At the ba ck of our Paint Studio and franchisee sto res launches across India, we’re now pre senting consumers with these exquisite finishes inspired from nature’s beauty a nd Italian artistry that will definitely ad d a taste of luxury to your home.”
The Dream Range brings high-definition 3D patterns and metallic finishes, perfec t for creating statement walls, while off ering over 150 trendy and water-resista nt shades with durability and long-lastin g beauty. It features 14 exclusive design s inspired by the elements of nature, incl uding sea, clouds, and trees, with 10 col or combinations per design. This results in 140 unique offerings that transform s paces into luxurious, captivating enviro nments.
The Timeless Range, on the other hand, embraces nature’s raw beauty, featuring lime-based materials with Italian-inspir ed craftsmanship, ideal for those seekin g rustic and understated luxury. It comp rises of 12 exclusive designs emulating n atural textures like stone, clay, and marb ble, combining understated elegance. B oth ranges are designed with eco-friend ly, low-VOC formulations, ensuring heal thier and more breathable indoor enviro nments, without compromising on style or quality. Whether it’s for a contempor orary or rustic look of your space, these ranges offer versatile finishes to suit any aesthetic.
Both collections are crafted using eco-fr iendly, low-VOC formulations, ensuring healthier indoor environments without compromising on aesthetic appeal or qu ality. Whether for a contemporary or ru stic look, these versatile finishes cater t o diverse design sensibilities.
Consumers can currently experience th e Birla Opus Paints’ Designer Finish ran ge at franchisee stores and the Paint Stu dios opened across key metros such as Mumbai (Worli and Vashi), Gurugram, a nd Lucknow recently. With plans to laun ch Birla Opus Paint Studios across other locations such as Bangalore, Delhi, Hyde rabad, Kolkata, Jaipur, Ahmedabad and Surat as well as the brand’s growing net work of franchisee stores, the availabilit ity of Designer Finishes is being further enhanced, ensuring accessibility and co nvenience for customers nationally.
About Birla Opus Paints:
Birla Opus Paints, housed under Grasim Industries, Aditya Birla Group’s flagship firm, offers Decorative Painting Solutio ns to consumers in India. Launched in 20 24, Birla Opus Paints has a complete por tfolio featuring a range of superior prod ucts across categories like interiors, ext eriors, waterproofing, enamel paints, w ood finishes, and wallpapers. With six m anufacturing plants spread across India, Birla Opus Paints is well positioned to b e amongst the market leaders in the dec orative paints category. The brand aims to inspire people to turn their surroundi ng spaces into their very.
