Airtel Business launches “Business Na me Display” (BND) for enterprises
Pilots with 250+ companies, helping the m achieve a remarkable increase in cust omer engagement
Chennai (India), May 5, 2025: Airtel Busi ness today announced the launch of ‘Bu siness Name Display’ (BND), an industry y-first solution designed to enhance cus stomer engagement for enterprises. The service enables businesses to display th eir brand name on the recipient’s mobile screen during outgoing calls, thereby fo stering trust and helping customers dist tinguish legitimate business calls from s pam.
Airtel solved the spam challenge for its customers with the launch of India’s fir st spam-fighting network, supported by a nationwide awareness campaign to e ducate users. While these initiatives ha ve significantly increased customer awa reness, leading more people to ignore c alls flagged as spam or from unknown n umbers, it also resulted in unintended c onsequences where call from brands got tagged as spam. Consequently, custome rs were missing on critical calls from ban nks, food delivery, courier delivery, hosp ital for critical doctor’s appointment .
The “Business Name Display” solves for this challenge and facilitates a relevant yet safe communication environment en abling end customers to make informed decisions on all incoming calls, which wi ll display the name of the company the call is from. In turn, businesses can stan nd-out to their customers even as they p rotect them from fraudulent callers.
Sharat Sinha, Director & CEO, Airtel Bus iness, said, “At Airtel, we are constantly i nnovating to create a communication ex perience that is smarter, safer and more transparent for everyone. With “Busine ss Name Display”, we will be helping bus inesses establish trust and stand out wit h every call while simultaneously giving customers the confidence of knowing w ho is reaching out to them. It is about m aking communication more personal, se cure and seamless for both sides.”
The solution was successfully piloted wi th over 250 businesses across sectors in cluding banking, retail, food delivery, m obility, Quick commerce, courier and log istics. These businesses used 1.5 million n+ phone numbers to make 12.8 million calls in the last 30 days, leading to an im pressive increase in customer engageme nt.
By displaying a verified name at the ons set of each call, businesses can:
Clearly distinguishes themselves from u nknown calls
Build trust and enhance their brand rep utation
Provide context that improves the custo tomer experience as well as the call ans wer rates
To activate the service, business have to simply register and configure their detai ls through Airtel Business’s online porta l here.
About Bharti Airtel Limited:
Headquartered in India, Airtel is a globa al communications solutions provider w ith over 550 million customers in 15 cou ntries across India and Africa. The comp pany also has its presence in Bangladesh and Sri Lanka through its associate entit ies. The company ranks amongst the top three mobile operators globally and its networks cover over two billion people. Airtel is India’s largest integrated comm unications solutions provider and the se cond largest mobile operator in Africa.
Airtel’s retail portfolio includes high-sp eed 4G/5G mobile broadband, Airtel Xs tream Fiber that promises speeds up to 1 Gbps with convergence across linear a nd on-demand entertainment, streamin g services spanning music and video, dig ital payments and financial services. For enterprise customers, Airtel offers a ga mut of solutions that includes secure co nnectivity, cloud and data centre servic es, cyber security, IoT, Ad Tech and clou d based communication. Within our div ersified portfolio, we offer passive infra structure services through our subsidiar y Indus Tower Ltd. For more details visit www.airtel.com
