Cavin’s Extends Gratitude to Chennai Tr affic Police for their Relentless Commit ment
~Organizes ‘Cavin’s Cheers Traffic Heroes’ A One-Day Initiative that Honours, Celebr ates, and Recognizes the Efforts of Traffic P olice Personnel~
Chennai, 28th May, 2025: Be it the scorc hing sun or torrential rain, the Chennai Traffic Police are on the streets day and night, every day, keeping the traffic flow smooth and seamless in our bustling cap ital city. Honouring their dedication, Ca Cavin’s – the flagship dairy brand from t he house of CavinKare today conducted a one-day, ‘Cavin’s Cheers Traffic Heroe’s I nitiative in the city. Delivering gratitude to their footsteps with a sweet touch, th e brand today distributed bottles of nou rishing and refreshing Cavin’s Badam Mi lk to the traffic police officers in recogni ition of their tireless efforts as part of t his initiative.
With this, Cavin’s deployed a convoy of delivery executives across the city, reac hing traffic police personnel stationed a t every key traffic junction and roadside shelters. The first convoy was flagged of f from Guindy in the esteemed presence of Thiru C Kodiselvan, Assistant Commi ssioner of Police, Traffic, Adyar Range, T mt. Vijayalakshmi, Inspector of Police, G uindy Traffic Police Station; alongside M r. K.G. Mallikeswaran, Business Head – B everages, CavinKare. In addition to dist ributing Cavin’s Badam Milk, the brand also handed over barricades to the city’s traffic police, supporting their daily traf ffic regulation efforts and contributing to enhanced road safety infrastructure.
Commenting on the initiative, Mr K.G. Mallikeswaran, Business Head-Bevera ges, CavinKare, said, “At Cavin’s, we belie ve true brand value is reflected in how we engage with the communities we serve. Th e ‘Cavin’s Cheers Traffic Heroes’ initiative is our tribute to the relentless dedication of C hennai’s traffic police officers, who tireless sly work long hours, undeterred by heat, ra ins, storms, or any adversity, to ensure our city runs smoothly and safely. Their Vidam aaten attitude — a quiet yet steadfast reso lve to serve without pause truly embodies t he spirit of unwavering commitment. This mirrors Cavin’s own ethos of being consiste tently present for our consumers, through a steadfast dedication to offering quality pr oducts that meet their evolving needs. This initiative is more than a token gesture; it is a heartfelt expression of our gratitude and a promise to continue supporting those wh o make our cities better.”
Packed with the goodness of milk for a n atural energy boost, and rich calcium for strong bones, Cavin’s flavoured milk off fers a perfect blend of taste and nutritio n to keep one energized all day. Now ava ilable in four irresistible flavours – Choc olate, Badam, Rose, and Kesar, each pac k is crafted to delight the taste buds and leave you craving more.
About Cavin’s – Cavin’s is the umbrella b rand for CavinKare’s dairy-based offerin ngs. Be it cold chain offerings like UHT, Milk, Curd, Paneer, Butter or ambient of ferings like Milkshakes, Buttermilk, and Lassi- Cavin’s has a variety of products. With continuous innovation as Cavin’s b edrock, the brand has evolved into a dai airy brand with offerings of the highest quality alongside adherence to internat ional quality standards in terms of prod uction.
About CavinKare:
CavinKare is a diversi fied FMCG major with business interest in personal care, professional care, dair y, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (C HIK, Meera, Ka rthika, and Nyle), Hair W ash Powders (Meera &Karthika), Cocon ut Oil (Meera ), skin creams (Fairever & S pinz), Deodo rant; Talc (Spinz), Pickles (R uchi & Chinn i’s) and Snacks (Garden), Ha ir colors (In dica), Retail Salon Products (Raaga Prof essional), Beverages (Maa), Dairy (Cavin n’s), Beauty Salons (Green Tr ends & Lim elite), and D2C Personal Care products ( Buds and Berries). Most of the brands ar e clear winners in their respect tive prod uct categories. A dedicated R & D center equipped with the latest equip ment an d technologies constantly supp orts the divisions in their endeavor.
CavinKare has achieved significant mile stones and a competitive edge with a so und understanding of mass marketing d ynamics and has established a firm foot hold in the national market. CavinKare’s success is based on it being firmly groun ded to its corporate mission ‘We shall gr ow significantly better than the industry by fostering innovation and building pr eferred brands, through passionate and delighted employees’.
