CavinKare-MMA Invites Nominations for the 14th Edition

CavinKare-MMA Invites Nominations for the 14th Edition of the ChinniKrish nan Innovation Awards 2025

~ Recognizes India’s Disruptive Innovators among Startups and MSMEs ~
~ Applications are now open for enterprises with a turnover not exceeding ₹50 crores for the financial year 2023–24 ~

National 3rd June 2025: CavinKare, in association with the Madras Management Association (MMA), has invited nominations for the 14th Edition of the ChinniKrishnan Innovation Awards 2025. The prestigious awards celebrate India’s disruptive and most impactful innovations from startups and MSMEs across the country. Companies with an annual turnover of not more than ₹50 crores in FY 2023-24 are eligible to apply. Nominations can be submitted online at www.ckinnovationawards.in or by giving a missed call to +91 63746 03433. The last date for entries is 1st July 2025.

Instituted in memory of Late Shri R. ChinniKrishnan, the visionary father of the sachet revolution, the awards aim to honour innovations that are not only unique and scalable but also sustainable and socially impactful.

Commenting on the occasion, Mr. CK Ranganathan, Chairman and Managing Director of CavinKare, said, “At the heart of this award is innovation that meaningfully impacts everyday life. The ChinniKrishnan Innovation Awards celebrate and empower emerging entrepreneurs who demonstrate the courage to challenge conventions and the vision to create inclusive, transformative growth, serving as a launchpad for change-makers of tomorrow.”

The ChinniKrishnan Innovation Awards will recognise winners across three distinct categories, based on the nature and impact of the innovation. In addition to a cash prize of ₹1 lakh, winners will receive holistic business development support, including– marketing, branding, and packaging support, guidance on patent filing and R&D, financial advisory and HR consultancy, direct access to industry experts for a full year, strategic linkages to banks and funding institutions.

Since its inception in 2011, the awards have recognized and nurtured over 50 entrepreneurs, building a legacy of encouraging purpose-driven innovation across India.

About the ChinniKrishnan Innovation Awards: Dreamer, innovator, ideator, entrepreneur – just some of the words that can describe Late Shri R ChinniKrishnan, the man who pioneered the sachet revolution. His ideas were based on the simple philosophy that “Whatever the rich man enjoys, the common man should be able to afford too”. Today, his innovations are seen in every shop in the form of sachets. They stand testimony to the fact that his dream is alive and well. CavinKare has constituted an award as a tribute to Late Shri R. ChinniKrishnan to encourage businessmen/businesswomen running small and mid-scale industries.”The ChinniKrishnan Innovation Awards” focuses on the overall value of the innovation in terms of its uniqueness, its benefits to people, and its ability to be scalable and sustainable. The awardees will be mentored in all their business development activities covering varied specializations, along with a cash prize of Rs. 1 Lakh.

About CavinKare: CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (CHIK, Meera, Karthika, and Nyle), Hair Wash Powders (Meera &Karthika), Coconut Oil (Meera), skin creams (Fairever & Spinz), Deodorant; Talc (Spinz), Pickles (Ruchi & Chinni’s) and Snacks (Garden), Hair colors (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), Beauty Salons (Green Trends & Limelite), and D2C Personal Care products (Buds and Berries). Most of the brands are clear winners in their respective product categories. A dedicated R&D center equipped with the latest equipment and technologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a competitive edge with a sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission: ‘We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees.’

About Madras Management Association (MMA): Madras Management Association (MMA) was established in 1956 with the objective of promoting management education, training and development activities in this part of the country. The vision of MMA is: “To be the fountainhead of world-class management excellence in India.” With over 8000 corporate houses, professionals, academics and executives as members, MMA fosters and nurtures management expertise by combining Indian ethos with global management thoughts and practices. Every year, MMA organizes about 750 executive development activities, including seminars for top management. Over 2,00,000 executives and entrepreneurs have participated in MMA’s regular events. Madras Management Association is the largest affiliate member of All India Management Association (AIMA). It has been adjudged the Best Management Association in India by AIMA for fourteen times in a row, including for the year 2022 – 23. MMA has local chapters in Ambur, Attur, Erode, Hosur, Namakkal, Salem, Sri City, Trichy, Puducherry and Chengalpattu. Apart from corporate leaders, MMA Managing Committee also includes as members the Vice Chancellors of Madras University and Anna University, the Directors of IIT Madras and KREA University, and the Chief Secretary of Government of Tamil Nadu.