*Ms. Upasana Kamineni Konidela, Vice Chairperson of CSR, Apollo Hospitals, h as extended her support to the CSR cam paign promoting breast cancer awarene ss.*
The campaign will be conducted in 23 c ities across the nation, with Apollo Tele medicine Networking Foundation serv ing as the implementation agency.
The purpose of this CSR campaign is to raise awareness about breast cancer an d encourage women to take charge of th eir health.
Hyderabad, June 11th, 2025: FUJIFILM India, a leader in healthcare technology, has launched its latest CSR campaign, ‘F ind It Early, Fight It Early’, in the presen ce of Ms. Upasana Kamineni Konidela, V ice Chairperson of CSR, Apollo Hospita ls Foundation. This initiative is focused on generating awareness about breast cancer and the importance of early dete ction, particularly in underserved regio ns where discussions around women’s health are often stigmatized.
This awareness campaign will be imple mented across 23 cities, aiming to reach over 1 lakh women through structured community engagement, health risk as sessments, and sensitization efforts led by trained field educators. The program, implemented by Apollo Telemedicine Networking Foundation (ATNF), reflects FUJIFILM India’s commitment to building a more informed and health-aware society.
Breast cancer is one of the most prevalent forms of cancer among Indian women. According to the National Cancer Registry Program by ICMR, it accounts for approximately 14% of all cancers diagnosed among women, with 1 in 29 women at risk of developing the disease in her lifetime. Unfortunately, most cases are detected at advanced stages due to stigma, limited awareness, and lack of access to timely care. ‘Find It Early, Fight It Early’ is designed to address these challenges by providing reliable, culturally sensitive information at the community level. By facilitating respectful, open conversations through on-ground workshops and awareness sessions, the initiative encourages women to become more proactive about their health—recognizing early symptoms, understanding self-examination techniques, and seeking timely medical consultation.
*Ms. Upasana Kamineni Konidela, Vice Chairperson of CSR, Apollo Hospitals, said,*
“As healthcare leaders, we have a responsibility not only to treat illness but to anticipate it through awareness, education, and access. Breast cancer continues to claim lives because too many women lack the information and resources needed to act early. This CSR initiative by FUJIFILM India reflects a deeper understanding of that reality. Our support is grounded in a shared commitment to take meaningful action where it matters most and ensure that awareness reaches the women who need it before it’s too late.”
Mr. Koji Wada, Managing Director, FUJIFILM India, added,
> “At FUJIFILM India, we are committed to delivering innovative products and solutions that embody our Group purpose of ‘Giving Our World More Smiles.’ By blending diverse ideas, unique capabilities, and extraordinary people, we aim to create solutions that bring joy and smiles to the world. With the ‘Find It Early, Fight It Early’ breast cancer awareness CSR campaign, we aim to extend the reach of breast cancer awareness and are committed to advancing early diagnosis so that many lives can be saved.”
Through its CSR efforts, FUJIFILM India continues to make healthcare more inclusive and accessible by addressing unmet medical needs, promoting early disease detection, and enabling preventive care through education. ‘Find It Early, Fight It Early’ aligns with the FUJIFILM Group’s Sustainable Value 2030 Plan, which prioritizes health equity and support for underrepresented populations. The initiative reflects the company’s group purpose of ‘Giving Our World More Smiles’ by creating impact where it is needed most. Whether in a remote town or a dense urban neighborhood, FUJIFILM India believes every woman deserves the opportunity to know her health, protect it, and take charge of her overall well-being.
