7UP INTRODUCES LIMITED-EDITION FRIENDSHIP PACKS IN TAMIL NADU
~Unveils a fun campaign featuring brand mascot Fido Dido© to celebrate sharing moments with friends~
To watch the TVC, click here – https://www.youtube.com/watch?v=Xhb_dbprwG4&feature=youtu.be
February 1st, 2021: 7UP® the refreshing clear drink with lemon flavor today launched the limited-edition frie ndship pack of 600 ml available at INR 30 in the state. The pack launch is further accompanied by a new ca mpaign featuring the iconic brand mascot Fido Dido©.
The TV campaign comprises of a series of films that showcase fun stories of sharing 7UP® 600ml pack, with a little help from the mascot Fido Dido©. The films highlight that one faces curveballs in life but they should not be swayed and instead focus on good things like sharing moments with each other. Each film also reiterates the ca tchy campaign line for the limited-edition packs – “INR 30 Mein 7UP Ki Sharing, Baaki Sab No Caring.”
Speaking about the new campaign, Naseeb Puri, Marketing Director, Flavors (7UP and Mirinda) and Area 3 Cou ntries, PepsiCo India, said “In these challenging times, sharing good times with each other has become much more im portant. In line with this, we have introduced 7UP® 600ml @ INR 30, a value pack that enables good times together thereby making moments more memorable. It’s a fun and lighthearted campaign which reflects that situations should not be taken too seriously, and we should enjoy every moment of our life.”
7UP’s limited friendship packs are now available across traditional and modern retail outlets in the state.
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across foods and beverages. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. PepsiCo’s growth in India has been guided by our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.
