Croma’s Unboxed 2022 decodes key consumer shopping trends!
~ Croma Unboxed 2022, the year gone by – 55’’ TV sales up by 135%, demand for Refrigerators doubled up and more ~
~Croma’s Unboxed 2022 provides a ringside view of evolving consumer tastes and preferences of the year gone by~
~Mumbai saw a 3x increase in buying screen guards compared to Delhi and Bangalore~
~Gaming laptop sales increased by 115% in smaller towns~
~Energy-efficient air conditioner sales increased by 129%~
January 09, 2023, National: Croma, India’s leading and trusted nationwide omni-channel electronics retailer, an nounced Unboxed 2022 – a collection of unique insights on croma.com from the year gone by, that showcases th e fast-changing lifestyle shifts and highlights rapidly evolving tastes and preferences across the consumer spect rum.
The annual findings by Croma are based on the purchase patterns throughout the year and close observations of post purchase usage trends with overwhelming co-operation from customers who shared their behavioural patt erns. The Unboxed 2022 not only gives highlights of last year, but also sets the tone as we delve into a New Year f ull of possibilities.
Croma’s Unboxed 2022 report reveals that in the year 2022:
Year 2022 brought more than half of all Indian families closer as they preferred watching movies together in th eir living rooms on TV. The claim is sealed with a whopping 135% increase in sales of 55″ TV.
People also seemed to upgrade their appliances to a smarter choice, as sales of washer-dryers increased by 53%. It also made them realize that we Indians tend to forget money in our pockets more often than anything else.
In the wearable electronics segment, wireless headphones sales increased eightfold, while 60% of the customers were quick to reveal that they used headphones or earbuds to block out noise around them
Indians got smarter in 2022 as smartwatch sales alone increased by 4 times in 2022, with almost 1/3rd bought it just to look cool. 23% of consumers also confirmed they relied on their smart speakers to wake them up on time.
Black returned as the favourite colour for smartphones defeating blue from 2021, while 60% of the customers k ept up with the habit of dropping phones on floor. With an interesting shift consumers preferred nature photogr aphy over selfies with their camera phones.
Two-thirds of the customers from Croma’s survey, turned out to be braving the cold as they claimed to keep the fans on even during freezing winter days.
AC owners, on the other hand, settled the forever debate of the most preferred AC temperature to be 24 degre es. Looking at the various trends that different cities across the country set, here are the highlights for the year gone by –
- Hyderabadis, preferred the traditional cooling mode and bought more ceiling fans than others.
- New Delhi acquired the most chargers among any other cities, whereas Mumbaikars were more wary about their devices as they purchased screen guards three times more than Delhiites or Bangalore-ans.
- Delhi led the party segment with the highest share at 11% for DJ equipment sold.
- Lucknow took baking more seriously with demand for microwaves going up by 170%.
- In the gaming laptop category, gamers from smaller towns outdid the ones from metros with a 115% increase in purchases.
Additionally, a host of interesting insights that are revealed in Croma’s Unboxed 2022:
- 63% of customers said they preferred to cover their laptops’ webcams.
- 40% of users have multiple phone chargers, in case one is lost.
- 75% of customers used screen protectors and coverings to protect their devices.
- Energy-efficient air conditioner sales increased by 129%.
- Demand for less than 300L refrigerators more than doubled by 2022.
- Action & Sports camera sales doubled
Mr. Shibashish Roy, Chief Business Officer – Marketing & E-Commerce, Croma “We captured the evolving consumer tren ds and interesting insights through Unboxed 2022, which is in its second year now. The eventful year saw consumers’ gro wing appetites for electronic gadgets and household appliances. The post-pandemic pent-up demand, increasing disposa ble incomes, and consumers’ urge for upgrading their lives were visible through purchases at Croma’s online and offline platforms. While we worked on ensuring the right range and benefits for the consumers, they came out with great enthu siasm to pick up products across categories. Unboxed 2022 is a tribute to the changing aspirations of Indian consumer.”
Visit https://www.croma.com/lp-top-trends-of-2022 for a full view of Croma Unboxed 2022 !
About Croma-Infiniti Retail Ltd.
Launched in 2006, Croma is the first one-of-its kind large format specialist retail store that caters to all multi-brand dig ital gadgets and home electronic needs in India. Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Cro ma offers its customers a world-class ambience and omnichannel customer experience to shop both in-store and onl ine at www.croma.com.
With over 16,000 products across 550+ brands through 300+ stores across 100+ major cities of India, Croma en sures that for each customer, a Brighter Tomorrow begins Today! Croma is a brand of Infiniti Retail Ltd., which is a part of the Tata Group.
