Nominations Now Open for the 12th CavinKare-MMA ChinniKrishnan Innovation Awards

Nominations Now Open for the 12th CavinKare-MMA ChinniKrishnan Innovation Awards

National,  June 23, 2023 : Indian entrepreneurs and businesses are invited to submit their nominations online for the 12th edition of the prestigious CavinKare-MMA ChinniKrishnan Innovation Awards. Startups and SMEs with an annual revenue not more than Rs.50 crores in FY2021-22 can now apply at https://ckinnovationawards.in/ or by giving a missed call to +91 97899 60398, providing the necessary details. The deadline for nominations is 15th July, 2023.

The CavinKare-MMA ChinniKrishnan Innovation Awards, initiated by CavinKare, a FMCG conglomerate, in coll aboration with Madras Management Association (MMA), acknowledges entrepreneurs for the uniqueness of th eir product or service, considering its scalability, sustainability and societal benefits. Winners will receive a cash prize of Rs1 lakh, along with support for marketing, finance, design, packaging, patent application R&D and HR.

Each year, CavinKare presents this award to honor the late Shri R. Chinnikrishnan, known as the “father of the s achet revolution” and the father of Mr. C K Ranganathan, Chairman & Managing Director of CavinKare Pvt.Ltd.

Since its establishment in 2011, the CavinKare-MMA ChinniKrishnan Innovation Award has celebrated the entr epreneurial spirit, with more than 32 entrepreneurs recognized in various categories to date.

About CavinKare : CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (CHIK, Meera, Karthika, and Nyle), Hair Wash Powders (Meera & Karthika), Coconut Oil (Meera), skin creams (Fairever & Spinz), Deodora nt; Talc (Spinz), Pickles; Snacks (Ruchi, Chinni’s & Garden), Hair colors (Indica), Retail Salon Products (Raaga Prof essional), Beverages (Maa), Dairy (Cavin’s), Beauty Salons (Green Trends & Limelite), Men’s grooming (Biker’s) an d D2C Personal Care products (Buds and Berries). Under some of its key personal care brands, CavinKare also of fers hand sanitizers and liquid soaps.

Most of the brands are clear winners in their respective product categories. A dedicated R&D canter equipped w ith the latest equipment and technologies constantly supports the divisions in their endeavor. CavinKare has ach ieved significant milestones and a competitive edge with a sound understanding of mass marketing dynamics an d has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘We shall grow significantly better than the industry by fostering innovation and buildin g preferred brands, through passionate and delighted employees.

About Madras Management Association

: The Madras Management Association (MMA) was established in 1956 with the objective of promoting manage ment education, training and development activities in this part of the country. It has over 8000 corporate house s, professionals, academics and executives as members.