SRMIST’s 16th annual cultural extravaganza Milan’ 2024

One of India’s grandest festivals to kick off on Thursday
SRMIST’s 16th annual cultural extravaganza Milan’ 2024 brings
together popular artists to regale students

KATTANKULATHUR

Milan 2024, the 16th annual students’ cultural festival of SRM Institute of Science and Technology, will begin tomorrow and feature live performances of some of the most popular artists, in addition to more than 150 student events, with a total prize amount of Rs. 12 lakh up for grabs.

The four-day cultural extravaganza will begin on Thursday, said Prof. C.Muthamizhchelvan, Vice Chancellor, SRM IST, at a media interaction on Wednesday morning. He said that while Aarush was the annual student technical festival, Milan was the institution’s annual students’ cultural festival. Milan was a team effort of the students, planned and organised by them belonging to various clubs and coordination committees. Such events, he said, would contribute to building team spirit, foster team work and inculcate leadership skills in students, Prof. Muthamizhchelvan added.

Students belonging to events, publicity, sponsorship, and discipline among other committees said Milan’s theme this year was ‘Streets’ – a tribute to various countries’ street life and culture. The creative team of the institution contributed extensively to re-creating the concept of street life in different countries. For instance, students had adorned the pathway from the main arch till Raja Raja Chozhan Statue with Chinese lanterns. Similarly, Madhubani paintings made by Nepalese students were also installed in a stretch, while Bommalaattam – a traditional art of Tamil Nadu also found place.

Andrea Jeremiah, Pradeep Kumar, Neeti Mohan to perform:

Popular actor and singer Andrea Jeremiah, and singer Pradeep Kumar will perform on Thursday, while DJ shows by Ravator, and techno music by Third Party, will be the highlights on Friday. There will be no live pro shows on the third day (Saturday), and on the concluding day on Sunday, there will be performances by Vaisagh and Rakhoo, Ahmed Meeran, in addition to a live performance by Neeti Mohan, noted playback singer.
The student organisers said they had been planning for several months while preparing for the annual cultural festival. They expected over 50,000 students from about 150 colleges all over India to take part in Milan 2024, including online events. In addition to various events being organised by the different clubs – Sports, Dance, Literary, Rotaract, Music, Dramatics, Fashion, Creative Arts, Gaming and Fun Games, among many others, Milan 2024 will also see events dedicated to women’s empowerment, a science conference, events to highlight cultural and social diversity, apart from a blood donation camp.
The students said that immediately after Milan 2024, they would also host Butterflies, where the students would engage with students of primary classes in government schools in the region. A comprehensive health check-up camp and awareness programmes will form part of Butterflies.
Dr. S.Ponnusamy, Registrar, Dr. Prince Kalyanasundaram, Deputy Director, Student Affairs, SRM IST, and Dr. Nisha Ashokan, Associate Director, Student Affairs, were also present.

*****
PHOTO CAPTIONS
Prof. C.Muthamizhchelvan (centre), Vice Chancellor, SRM IST, unveiling the publicity poster of the annual 16th edition of Milan 2024 at a media interaction on Wednesday. He is flanked on his left by Dr. S.Ponnusamy, Registrar, and on his right by Dr. Prince Kalyanasundaram, Deputy Director, Student Affairs, SRM IST, and Dr. Nisha Ashokan, Associate Director, Student Affairs. The four-day cultural students’ cultural festival will begin on Thursday.

CONTENT FOR SOCIAL MEDIA
Milan 2024 – the 16th annual cultural extravaganza of SRM IST will kick off on Thursday. The announcement about this 4-day students festival was made during a media interaction by Prof. C.Muthamizhchelvan, VC, and Dr. S.Ponnusamy, Registrar in the presence of student organisers of various committees.