NOVA Partners With Ajith Kumar Racing (AKR)
Chennai, February , 2026: Nova Life Space Pvt Ltd (NOVA), one of the most admired real estate developers in South India, has partnered with Ajith Kumar Racing (AKR), India’s most dynamic endurance motorsport team. Through this collaboration, Nova was an official sponsor for Team Ajith Kumar Racing in the Crevantic Middle East and Asian Le Mans championships.
The association reflects NOVA’s ongoing commitment to supporting Indian sporting initiatives and performance-led platforms that represent discipline, precision, and long-term excellence. The partnership will see the NOVA brand integrated with Ajith Kumar Racing in these endurance racing engagements.
Commenting on the association, Mr. Sendhil Kumar, Managing Director, Nova Life Space Pvt Ltd (NOVA), said, “This partnership with Ajith Kumar Racing reflects our ‘Driven by Passion’ philosophy and our commitment to supporting high-performance platforms that represent India on global stages. Endurance racing demands precision, consistency, and long-term discipline, values that define how we design and deliver every NOVA development. Through this association, we are proud to support a team that is strengthening India’s presence in international motorsport while reinforcing our focus on quality-led growth.”
Founded in 2024 by Padma Bhushan awardee, actor and racer Ajith Kumar, Ajith Kumar Racing competes in international endurance racing formats. In its debut season at the 2025 Creventic 24H European Endurance Championship, the team secured a podium finish, marking an early milestone in its competitive journey. The team continues to participate in global endurance racing events with the objective of building India’s presence in international motorsport.
NOVA develops plotted communities, villas, and residential projects in Chennai, Trichy, Tirunelveli, Coimbatore, Tanjore and across South India, and with a focus on design-led planning, execution discipline, and long-term customer value.
About Nova Life Space Pvt Ltd (NOVA):
Nova Life Space Pvt Ltd (NOVA), one of South India’s most trusted real estate developers, is driven by a passion to give every customer a property that is crafted with uncompromising quality, impeccable attention to detail and commitment to the highest standards of safety, durability and transparency. With offices in Chennai, Dubai, Coimbatore and Tiruvallur, the team at Nova partners with International Quality Assurance Consultants to ensure that global standard construction and property development practices are followed in every property they develop. The young and passionate team at NOVA consists of property experts with over 20 years of experience in developing Premium Plots, Luxury Villas and Exquisite Apartments. Winner of numerous awards including the Times Business Award for ‘Most Admired Plot Developer in South India’. According to the Managing Director of Nova Life Space Mr. Sendhil Kumar, “Nova has aggressive plans to expand and grow the portfolio of realty products.” Driven by this Passion, Nova is truly going above and beyond customer expectations to deliver a better lifestyle to its customers.
