India’s breakfast table is undergoing quite a shift and Quaker
Chennai, May, 2026: India’s breakfast table is undergoing quite a shift and Quaker is moving with it. As consumers become more mindful of what they eat, prioritizing protein, fibre and clearer nutritional choices, Quaker, the world’s No.1 oats brand1, is stepping up with a refresh that brings these benefits to the forefront, helping consumers make quicker, smarter breakfast decisions.
The shift is rooted in a sharp understanding of how Indian consumers are evolving. According to a Mintel report2, protein (44%) and fibre (25-27%) have emerged as key drivers in health-focused purchase decisions. A growing appetite for both high-protein and high-fibre options – particularly among younger consumers – points to a generation that is more informed, more intentional, and more discerning about the brands they choose.
Quaker has always stood for trusted nutrition, with protein and fibre inherently part of its offering. With this refresh, the brand is bringing these benefits to the forefront to simplify everyday nutrition choices for consumers. The refresh reimagines the brand experience by highlighting 12g of natural protein3 and 33% fibre4 across consumer touchpoints, spanning communication, packaging changes, content, and engagement. The move signals Quaker’s intent to go beyond being a breakfast staple and become a meaningful nutrition brand for modern India.
Sharing her thoughts, Saakshi Verma Menon, Chief Marketing Officer – Foods, PepsiCo India, said, “At PepsiCo, innovation starts with a deep understanding of our consumers and the choices they make every day. As Indian consumers become more intentional about nutrition, our focus is on building a portfolio that is not only relevant to their evolving lifestyles but also delivers the taste and trust they expect from us. The Quaker refresh is a strong reflection of this approach – backed by strong R&D and consumer insight, bringing nutrition-led choices to the forefront in ways that are simple, accessible, and enjoyable. Protein and fibre are the go-to breakfast ingredients and, Quaker is strengthening its role in the breakfast category by making balanced nutrition easier to understand, choose, and adopt every day.”
Sriram Iyer, Marketing Director – Quaker, PepsiCo India, added, “For over 145 years, Quaker has stood for trusted, wholesome nutrition, evolving with the changing needs of consumers. Today, the challenge isn’t access to information, it’s navigating it. The food space has never been more cluttered, and consumers are being pulled in too many directions by competing claims and conflicting advice. That’s exactly where Quaker steps in. This refresh is about bringing our legacy of trust to the forefront with a sharper, clearer focus on what genuinely powers better mornings with balanced natural protein and fibre. Our aim is to shift breakfast from a routine habit to a more informed, purposeful start to the day. Bringing this to life, our latest campaign simplifies the protein versus fibre conversation, using a relatable TVC to cut through the noise and reinforce Quaker as a clear, credible choice for balanced nutrition.”
ABOUT THE TVC
The campaign is brought to life with a TVC that taps into a reality many health-conscious Indians are navigating today – an overload of information and conflicting narratives, especially around the question: what matters more, protein and fibre? Set in a busy modern kitchen, the film follows a woman drowning in a chorus of conflicting digital advice – each voice louder and more certain than the last. Then, in a quiet moment as the noise fades, she turns to a simple answer – a bowl of Quaker Oats. Her husband says it best: “Sab protein versus fibre pe atke hue hain, par Quaker Oats mein toh dono hai.” By delivering exactly what’s needed – both protein and fibre – Quaker cuts through the noise. No debate. No compromise. Just solid nutrition that delivers both.
Agency credits:
Creative Agency: Leo India
Creative Team: Vikram Pandey, Arjun Jetly, Siddharth Menon, Saurav Dasgupta, Supriya Jain, Nabeel Rehman, Prince Dhiman, Urvashi, Sharma
Strategy Leads: Pritish Mukherjee, Gaurav Derebail, Akshita Arora, Anika Pandey
Account Management: Neha Kapoor, Anmol Singh, Nikita Bhandari, Sujay Choudhary, Mousumi Devi
Film Department: Jignesh Maru, Sagar Bhanushali
Production House: Qisse Films
About Quaker:
Quaker Oats was launched in India in 2006. The brand Quaker is more than 145 years old and is a world leader in the oatmeal segment. Quaker Oats is a 100% wholegrain and natural source of protein and dietary fibre. It has unique soluble fibre called βeta Glucan, which is scientifically proven to help reduce cholesterol (cholesterol is a risk factor for heart diseases). In India, Quaker Oats is also available in variants such as Quaker Plain Oats and Quaker Oats Multigrain.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
