Ramraj Cotton Ropes In Actress Meen akshi Chaudhary as Brand Ambassador for Mrithu Towels
~Mrithu Towels bring together the soft ness of bamboo and the purity of cotton ,offering a premium blend of comfort, el egance, and everyday luxury.
National, 21st April 2025: Ramraj Cotto n, India’s premier brand for traditional a nd ethnic wear, has announced actress Meenakshi Chaudhary as the brand amb assador for its newly launched premium towel range, Mrithu Towels. Marking its entry into the premium home textile seg ment, the Mrithu Towels collection blen ds luxury, comfort, and eco-conscious d esign, crafted from the finest 100% cott n and bamboo fibres across four though tfully curated categories. This strategic collaboration reflects Ramraj Cotton’s evolving identity and commitment to o ffering lifestyle products that resonate with today’s discerning consumers. As the first-ever female face of the brand, Meenakshi Chaudhary brings a graceful and contemporary charm, symbolising a refreshing new chapter for the legacy br and. The announcement was made by M r. B.R. Arun Eashwar, Managing Director of Ramraj Cotton. A 360-degree campai gn featuring Meenakshi Chaudhary will be launched shortly across television, di gital, Print and retail platforms, highligh ting the brand’s timeless values of qualit y, comfort, and cultural pride.
The Mrithu Towels collection features f our thoughtfully designed categories to suit modern lifestyles: the Signature Co llection, inspired by Italian and German aesthetics, showcases 32 premium cott on weave patterns that promise high ab sorbency, colour retention, and no shrin kage. The Bamboo Towels, made from 1 00% bamboo pulp, offer a silky-soft touc h with enhanced water absorption and q uick-drying features, ideal for eco-con s cious households. The plush Terry Towe ls range combines cotton and bamboo b lends, available in a variety of towel typ es including bath, hand, lunch, face, and junior towels. Completing the range, the Striped & Checked Towels deliver daily dependability with colourfastness, softn ess, and enduring quality.
Mr. Arun Eashwar, Managing Director, R amraj Cotton, said, “The launch of Mrith u Towels exemplifies Ramraj Cotton’s un wavering dedication to delivering excep tional quality, innovative designs, and su stainable options for our customers. Wh ether one seeks luxurious comfort, eco-conscious materials, or practical functio nality, the Mrithu Towels collection has something for everyone. This introduct ion reinforces Ramraj Cotton’s legacy of bringing unparalleled elegance and exce llence into Indian households.”
Speaking on her association with the br and, Meenakshi Chaudhary said, “I am d eeply honoured to be chosen as the bra nd ambassador for Mrithu Towels by Ra mraj Cotton, a brand that has consisten tly upheld India’s rich traditions and cult ural heritage. This collaboration resonat es with my values, as it emphasizes qual ity, authenticity, and a commitment to s ustainable practices. I look forward to r epresenting a brand that not only delive rs exceptional products but also celebra tes the essence of Indian craftsmanship and innovation.” A testament to fine cr aftsmanship and cutting-edge textile te chnology, Ramraj Cotton sets a new stan dard in luxury home textiles, seamlessly blending time-honoured techniques wit h contemporary design aesthetics.
Mr. Arun Eashwar, Managing Director, R amraj Cotton
