PEPSICO INDIA EXPANDS ITS BETTER-FOR-YOU SNACKING PORTFOLIO WITH QUAKER® LADOOZ AND CHIKKI BITES; DEMOCRATIZES PROTEIN AND FIBRE BY MAKING IT MORE ACCESSIBLE AND AFFORDABLE

• World’s No. 1 oats brand¹ expands beyond breakfast with Rose Dry Fruit Ladooz and Ragi Choco Chikki Bites, bringing real oats, 12% protein and high fibre to familiar Indian snack formats
• New film captures the everyday dilemma between choosing taste and making nutritious snacking choices.

study examines awareness, understanding and consumption of protein and fibre among respondents across key Indian cities. Surveying 1,250 consumers across Delhi, Mumbai, Bengaluru, Kolkata and Kochi, the findings show that while consumers are increasingly conscious about nutrition, gaps remain between intent and actual intake, with familiarity, affordability and convenience continuing to influence everyday food choices.

Quaker® Protein Ladooz comes in Rose Dry Fruit flavour, while Quaker® Protein Chikki Bites is available in Ragi Choco flavour. The range will be available through general trade across India at INR 10 per pack.

About Quaker:

Quaker Oats was launched in India in 2006. The brand Quaker is more than 145 years old and is a world leader in the oatmeal segment. Quaker Oats is a 100% wholegrain and natural source of protein and dietary fibre. It has unique soluble fibre called βeta Glucan, which is scientifically proven to help reduce cholesterol (cholesterol is a risk factor for heart diseases). In India, Quaker Oats is also available in variants such as Quaker Plain Oats and Quaker Oats Multigrain.